Director, E-commerce

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the comprehensive business leader and general manager for Odeko's ecommerce venture, which generates approximately $40–50M via Shopify.

• Take ownership of the entire ecommerce P&L, ensuring accountability for revenue growth and profitability/contribution margin.

• Develop and implement a commercial strategy focused on customer acquisition, conversion, average order value (AOV), and retention.

• Manage product assortment, pricing strategies, promotional campaigns, and key vendor partnerships.

• Oversee the on-site experience, conversion user experience (UX), product/merchandising presentation, and the Shopify roadmap.

• Handle forecasting, demand planning, reporting, and analytics to support business decisions and the P&L.

• Lead a cross-functional team that encompasses merchandising, site experience, and analytics.

• Collaborate with Marketing on demand generation and branding, and with Operations on fulfillment and supply through dotted-line reporting.

• Implement measurable enhancements to conversion rates, AOV, and retention within the first 1–3 months.

• Establish operational rhythms for merchandising, site management, analytics, forecasting, and reporting.

• Create a growth plan aimed at increasing revenue while maintaining or enhancing contribution margin.

• Identify growth opportunities beyond the current ideal customer profile (ICP).

⛳️ Requirements

• Extensive, hands-on experience in managing a Shopify-based B2B ecommerce business.

• Proven history of scaling an ecommerce business during periods of significant growth.

• Experience with ownership of an ecommerce or business-line P&L.

• Proficiency in merchandising, on-site conversion, and analytics.

• Demonstrated ability to lead by influence and align with Marketing and Operations partners through dotted-line relationships.

• Strong analytical skills and a solid understanding of ecommerce P&L metrics.

• In-depth knowledge of ecommerce digital advertising tools, paid channel economics, return on advertising spend (ROAS), and customer acquisition cost (CAC).

• Comprehensive understanding of customer journeys through the sales funnel and expertise in enhancing conversion and retention.

• Proficient in product selection and tools that assist in understanding customer ICP, as well as growing new customers and AOV among existing customers.

• Nice to have: experience in leading complete site rebuilds or re-platforming efforts.

• Nice to have: experience in subscription, replenishment, or B2B/wholesale ecommerce.

• Nice to have: familiarity with Shopify Plus and its app/integration ecosystem.

• Nice to have: experience with Shopify Collective and online marketplaces.

• Nice to have: relevant experience in specific categories or customer segments.

🏝️ Benefits

• Dynamic work environment with opportunities for growth.

• Competitive salary and compensation package.

• Comprehensive healthcare benefits.

• Potential for equity participation.

• Additional attractive perks; a full list of benefits is available upon request.