eCommerce Manager – Demand Capture

This is a fully remote position, open to applicants in India.

📋 Description

• Utilizing proprietary software and AI with a strong emphasis on customer satisfaction, Sleek simplifies back-office operations for micro SMEs.

• We empower Entrepreneurs to reclaim their time, allowing them to concentrate on what they are passionate about—growing their businesses and engaging with customers. As the number of Entrepreneurs continues to rise worldwide, we are innovating in a highly profitable sector.

• Our operations span three business segments:

• - **Corporate Secretary:** Streamlining company incorporation, secretarial duties, filing, Nominee Director services, mailroom operations, and immigration processes through custom online robots and SleekSign. We lead the market in Singapore, holding approximately 5% market share of all new business incorporations.

• - **Accounting & Bookkeeping:** Transforming the landscape of Accounting, Bookkeeping, Tax, and Payroll with our proprietary SleekBooks ledger, AI tools, and outstanding customer service.

• - **FinTech Payments:** Addressing a significant challenge for Entrepreneurs by providing digital banking solutions to new businesses.

• Founded in 2017, Sleek now serves around 15,000 customers across our offices in Singapore, Hong Kong, Australia, and the UK. With a team of about 500, we maintain an intact startup mentality. We recently secured Series B funding after achieving over 70% compound annual growth in revenue over the past five years. Recognized by The Financial Times, The Straits Times, Forbes, and LinkedIn as one of the fastest-growing companies in Asia, Sleek is supported by top-tier investors and is on the path to becoming one of the rare cash-flow-positive, tech-enabled unicorns in the Asia Pacific region.

⛳️ Requirements

• At Sleek, we recognize that while AI is revolutionizing content marketing, human insight and strategic thinking are essential for creating lasting impact.

• **Mission:** Take ownership of the UI/UX, conversion, and engagement metrics of Sleek's websites, transforming site visitors into funnel entrants through ongoing optimization, experimentation, and AI-enhanced user experiences. Ultimately, manage the complete visitor-to-funnel-start conversion rate across all markets.

• **Outcomes:**

• - **Outcome 1 (1–6 Months): Enhance Funnel Entry Conversion.**

• - Boost the visitor-to-funnel-start conversion rate across all Sleek websites.

• - Refine landing pages, CTAs, and funnel entry messaging.

• - Align traffic intent with the landing experience.

• - **Outcome 2 (1–6 Months): Increase Lead Generation on Paid Channels.**

• - Amplify lead generation rates on top paid landing pages.

• - Conduct A/B tests on page structure, copy, and layout.

• - Collaborate with paid marketing to ensure alignment of intent.

• - **Outcome 3 (1–12 Months): Implement AI-Driven Funnel Experiences.**

• - Launch an AI-driven advisor for service and pricing discovery.

• - Optimize the site for LLM-driven discovery and emerging AI browsing (GEO/Web MCP).

• - Leverage AI tools to enhance workflows and funnel efficiency.

• - **Outcome 4 (12+ Months): Transition to Full Funnel Ownership.**

• - Acquire an in-depth understanding of funnel economics and user behavior.

• - Influence decisions regarding pricing, packaging, and monetization strategies.

• - Gradually assume complete end-to-end funnel performance responsibility for a market.

• **Must-Have Experience:**

• - 4 to 7 years in eCommerce, CRO, Digital Product, or UX-focused growth roles — **this is not a content, SEO, or paid media position.**

• - **Builds with AI,** rather than merely utilizing it — has designed or implemented AI-powered workflows, automations, or agents to tackle business challenges; views AI as a systems-building asset, not just a tool for ideation or copy generation.

• - Practical experience enhancing website UI/UX, designing page components, and revising value propositions and copy to boost conversion rates.

• - Proven success in enhancing landing page and funnel conversion performance with quantifiable results.

• - Hands-on experience with experimentation, analytics, and behavioral tools (GA4, Hotjar, VWO, Mixpanel, or similar).

• - Strong understanding of CRO, user behavior, funnel optimization, and customer decision-making processes.

• - Cross-functional experience collaborating with Product, Engineering, Design, or Marketing teams to implement on-site enhancements.

• - Note: AI proficiency will be evaluated through a case study and debrief as a required step in the interview process.

• **Must-Have Attributes:**

• - **Customer-Centric Thinker:** Considers the customer’s perspective and has a deep understanding of user intent, behavior, friction, and decision-making drivers.

• - **Ownership:** Assumes responsibility for outcomes, conversion performance, and revenue impact.

• - **Data-Driven:** Utilizes data, customer insights, and experimentation to inform decisions.

• - **Structured Thinking:** Capable of prioritizing challenges and simplifying complexities.

• - **Experimentation Mindset:** Quickly tests, learns, and iterates continuously.

• - **Systems Thinker:** Comprehends how traffic, messaging, UX, pricing, and funnels interconnect.

• - **Strong Collaborator:** Effectively partners with Marketing, Revenue, Product, and Platform teams.

• **What You’ll Be Responsible For:**

• - Manage UI/UX optimization and conversion performance across 6-7 Sleek websites.

• - Enhance landing pages, value propositions, and website copy to drive conversion.

• - Design and refine website components to increase engagement and funnel entry.

• - Conduct A/B tests and CRO experiments; monitor, measure, and act on results.

• - Identify and minimize funnel drop-offs and friction points based on data and user behavior.

• - Continuously track website performance metrics and make data-driven decisions.

• - Introduce AI-driven funnel experiences to enhance UX and conversion rates.

• - Utilize AI tools to improve workflows, insights, and experimentation efficacy.

• - Collaborate with Paid, Revenue, Product, and Platform teams on conversion initiatives.

• - Gradually take ownership of end-to-end funnel performance for a market.

• **KPIs** **Primary:**

• - Visitor to Funnel Start Rate.

• - Landing Page Conversion Rate.

• - Funnel Drop-off Reduction.

• - Experimentation Velocity.

• **Long-term:**

• - Site Visitor to NC Conversion Rate.

• - Revenue per Visitor (RPV).

• **One-Line Expectation:**

• - Transform high-intent visitors into funnel entrants by overseeing UI/UX, copy, experimentation, and conversion performance across all Sleek websites.

• **Behavioral fit is also crucial at Sleek, and we seek candidates who have demonstrated the following attributes in their recent roles:**

• - **Ownership:** This reflects reliability and fosters trust within the team. We operate swiftly and need assurance that everyone will see tasks through to completion and proactively assist in overcoming challenges. Accountability is paramount for us.

• - **Humility:** Recognizing what we don't know fosters open-mindedness to feedback and a willingness to learn from others. This attitude encourages collaboration and cultivates a positive work environment, which is essential for self-awareness and emotional intelligence.

• - **Structured Thinking:** Our business is intricate with numerous layers (many services, many countries, many cultures). Regardless of whether your strengths lie in analysis or creativity, demonstrating sound judgment is vital for us. It ensures that solutions are practical and balance the needs of the organization, team, and customers.

• - **Data-Driven:** We operate in a data-rich environment with over 15,000 small business customers. Every decision we make can influence more individuals than we realize, making it essential to base our strategies on solid data and evaluate the success of our initiatives.

• - **Capable of having difficult conversations constructively:** Challenges in interpersonal situations are inevitable. Disagreement, conflict, and disappointment are common in a fast-paced business where individuals are passionate about their work. Those who can approach difficult conversations with kindness foster empathy, trust, and excellent working relationships.

🏝️ Benefits

• Some additional great aspects of working at Sleek include...

• **Humility and kindness:** Humility is a fundamental attribute we prioritize in our hiring process, leading to a culture that embraces not taking ourselves too seriously and cultivating laughter. Kindness is equally vital, as we are dedicated to fostering a diverse and inclusive environment.

• **Flexibility:** You’ll have the option to work from home. If you need to adjust your start time to accommodate family or other obligations, we’re flexible, provided you complete your work and communicate effectively. You can also work fully remotely from anywhere in the world for one month each year.

• **Financial benefits:** We offer competitive market salaries and generous paid time off and holiday schedules. Certain employees at Sleek may also qualify for our employee share ownership plan, allowing them to participate in the benefits of our remarkable growth trajectory as we aim for listing on a prominent stock exchange in the Asia Pacific region.

• **Personal growth:** You’ll be entrusted with significant responsibility and autonomy at Sleek. We operate at a rapid pace, so you'll be making decisions, learning from mistakes, and growing. We also provide a range of internal and external training programs. As we lead in leveraging AI in our sector, we are developing a regional center of AI excellence. Our aim is for you to leave Sleek as a more well-rounded individual and professional.

• Sleek is proud to be a certified B Corp. Since our inception in 2017, we have been committed to building Sleek as a force for good. In just over five years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are dedicated to creating an inclusive, equitable, and regenerative economy.