Ecommerce Lifecycle Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of and oversee lifecycle campaigns from initial strategy through execution and analysis.

• Perform program and marketing audits for prospective clients, confidently presenting findings and recommendations.

• Create personalized customer journeys, pinpointing crucial touchpoints, challenges, and opportunities for enhancement.

• Act as the primary client-facing representative, converting technical insights into clear, actionable recommendations.

• Manage the development of briefs, copy, artwork, text/HTML templates, email campaigns, and more.

• Segment audiences to craft customized experiences that boost customer engagement and loyalty.

• Formulate and execute strategies for each phase of the customer lifecycle, including acquisition, onboarding, retention, and advocacy.

• Analyze customer data to extract insights and make informed, data-driven decisions aimed at enhancing customer lifetime value.

• Gather and evaluate customer feedback to facilitate ongoing improvements in the customer journey.

• Promote positive customer reviews and maintain engagement with loyalty programs.

• Establish key performance indicators (KPIs) to evaluate the effectiveness of lifecycle strategies and regularly report on progress.

• Keep abreast of industry trends and competitors’ customer strategies to identify potential areas for enhancement.

⛳️ Requirements

• A minimum of 3 years of relevant hands-on experience.

• Demonstrated experience in customer lifecycle management, email/SMS automation, or a related discipline.

• Strong analytical capabilities with a knack for interpreting data and extracting actionable insights.

• Exceptional communication and collaboration skills.

• Proficient in marketing automation tools and CRM systems.

• A genuine passion for customer experience and a customer-focused mindset.

• Robust project management skills with the ability to handle multiple initiatives concurrently.

🏝️ Benefits

• Collaborate with top-tier brands and software partners.

• Embrace a remote-first culture with daily interactions via Slack and video chat.