eCommerce Brand Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Accountable for driving sales and ensuring that the business meets its targets.

• Develop and oversee the execution of campaigns.

• Manage the coordination of campaigns and initiatives across email, SMS, social media, and paid marketing channels.

• Direct the strategy for visual and written content messaging.

• Conduct forecasting and inventory management for key product titles.

• Formulate and implement promotional and pricing strategies.

• Own and drive the strategic vision along with KPI planning.

• Lead the campaign planning process and ensure cross-functional alignment.

• Conduct regular and ad hoc analytics reviews and reporting.

⛳️ Requirements

• A minimum of 7 years of experience in digital marketing.

• At least 5 years in an eCommerce or direct-to-consumer environment.

• Proficiency in Shopify is essential.

• Experience working with various digital marketing platforms, including social media, email, SMS marketing, and performance marketing.

• Proven experience in developing and executing eCommerce campaigns in a DTC/B2C context.

• Strong understanding of eCommerce fundamentals and digital sales strategies.

• In-depth knowledge of eCommerce analytics and key performance indicators.

• Previous experience with P&L ownership and a solid grasp of business financials and sales channel responsibilities.

🏝️ Benefits

• Comprehensive and highly competitive benefits package.

• A variety of physical health benefits.

• Retirement and savings plans.

• Caregiving benefits.

• Emotional wellbeing support.

• Transportation benefits.

• Elective benefits for employees to choose from.