Ecommerce, CRO Manager

📋 Description

• Take responsibility for the site's performance and the strategy and execution of conversion rate optimization (CRO).

• Formulate testing hypotheses, conduct A/B tests, and apply insights using tools like Optimizely, Convert, or similar platforms.

• Spot opportunities to enhance conversion rates, customer experience, and engagement on the site.

• Examine ecommerce performance data and provide insights to guide optimization efforts.

• Oversee the maintenance and updating of product detail pages (PDPs) across the ecommerce platform.

• Manage the introduction of new products and guarantee accurate, optimized product displays.

• Direct the site merchandising strategy to ensure that key products are prominently featured.

• Work collaboratively with marketing, product, and customer teams to align the ecommerce experience with wider business goals.

⛳️ Requirements

• 3–6 years of experience in ecommerce, preferably within a DTC beauty or wellness brand.

• Practical experience with CRO and A/B testing tools.

• Strong proficiency with Shopify in managing daily ecommerce operations.

• Familiarity with GA4 ecommerce analytics and reporting.

• Experience with Amazon Seller Central is advantageous.

• Preferred experience with TikTok Shop related to merchandising functions.

🏝️ Benefits

• Flexible work arrangements