E-commerce Strategy – Operations Lead

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement a growth strategy spanning 12 to 24 months, concentrating on market share, margin, and ACOS/ROI.

• Identify scalable and unique growth opportunities across various marketplaces and key retail channels.

• Establish targets by marketplace, category, and SKU; ensure systematic execution through weekly business reviews.

• Manage product economics, including aspects such as pricing, promotions, discounts, logistics, VAT, and marketplace fees.

• Develop and oversee the assortment strategy, encompassing SKU architecture, segmentation, and pricing tiers.

• Formulate a positioning strategy against competitors while ensuring price parity and competitiveness of the basket.

• Optimize the product mix based on performance metrics, seasonal trends, and market demand.

• Supervise Amazon FBA/FBM operations as well as partnerships with 3PL and warehouse providers.

• Define and refine the fulfillment strategy to enhance availability and conversion rates.

• Take ownership of inventory planning, stock allocation, replenishment SLAs, and forecasting accuracy.

• Minimize operational inefficiencies through enhancements in packaging, logistics, and return rate reduction.

• Oversee the complete marketplace marketing ecosystem, including Amazon Ads, PPC, automated campaigns, and smart bidding.

• Manage external traffic sources such as Google Ads, Meta, affiliates, and retargeting efforts.

• Own the promotional strategy, which includes deals, coupons, events, and marketplace campaigns with direct P&L implications.

• Enhance product visibility through the development of keyword strategies, SEO optimization, A+ content, and creative assets.

• Improve full-funnel performance from impressions to clicks, conversions, and retention.

• Systematically oversee ratings, reviews, and brand reputation across various marketplaces.

• Create dashboards for tracking revenue, margin, market share, inventory, returns, and performance KPIs.

• Develop forecasting models that account for demand, seasonality, and pricing elasticity.

• Implement automation, tools, and BI solutions to accelerate decision-making and minimize manual tasks.

• Cultivate relationships with Amazon account managers and engage in platform beta programs.

• Collaborate across functions with logistics, finance, production, design, and legal teams.

• Lead, mentor, and nurture a team of 5 specialists; define standards, processes, and foster a performance-oriented culture.

⛳️ Requirements

• A minimum of 5 years of experience in e-commerce, marketplace, or Amazon ecosystem roles.

• Demonstrated experience in owning P&L or revenue responsibilities.

• Expertise in performance marketing, including PPC, ROAS optimization, and external traffic management.

• Strong analytical skills with proficiency in BI, dashboards, and forecasting techniques.

• Practical leadership experience, preferably in team management.

• A mindset of high ownership, an entrepreneurial spirit, and structured thinking.

🏝️ Benefits

• Opportunity for remote work from any location within the EU.

• Competitive compensation package with bonuses based on quarterly performance.

• A dynamic, ambitious, and performance-oriented team environment.

• Significant ownership and challenging responsibilities from the very start.

• A strong culture of collaboration built on accountability, initiative, and continuous improvement.