E-commerce Growth Manager – Beauty & Skincare

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will oversee our performance creatives on Meta.

• Strategically establish hooks and angles, finalize scripts in collaboration with the founder team, test iterations, and scale successful creatives.

• You will gradually assume the operational leadership of our marketing team, which includes a copywriter, video editor, and, eventually, additional roles.

• You will develop and refine our funnel architecture (landing pages, product pages, checkout processes) in close partnership with the Creative team.

• You will identify new opportunities — including channels, angles, markets, and product bundles — and present a detailed implementation plan.

• You will analyze key performance indicators (KPIs), make informed data-driven decisions, and manage marketing efforts based on data rather than intuition.

⛳️ Requirements

• A minimum of 3 years of experience in performance marketing or growth within DTC/e-commerce brands.

• In-depth operational knowledge of Meta Ads and direct-response creative processes.

• Proven track record with brands you have operationally developed or scaled.

• Experience in managing small teams (copywriters, video editors, creators).

• Strong skills in funnel thinking and conversion optimization.

• Familiarity with AI-supported workflows in creative production (mandatory).

• A hands-on approach combined with a strategic working style.

🏝️ Benefits

• Remote: Yes — Freelance (DACH time zone)