E-commerce Marketing Manager – DTC, Shopify, Amazon

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Take responsibility for the overall marketing P&L for AU and US Shopify.

• Establish and uphold metrics such as MER, CAC, blended ROAS, AOV, LTV, and revenue targets.

• Identify performance issues throughout the funnel and guide the team's response.

• Utilize data to make informed decisions regarding budget allocation, channel mix, and growth priorities.

• Oversee and mentor four direct reports through weekly one-on-ones, clear KPIs, and performance evaluations.

• Define the team's weekly rhythm: stand-ups, trading reviews, and debrief sessions.

• Provide guidance to the media buyer regarding budget constraints, kill/scale protocols, and creative testing priorities.

• Offer direction to the content creator on UGC concepts, hooks, scenes, and deliverables.

• Ensure the team meets deadlines, KPIs, and maintains quality standards.

• Personally draft and review creative briefs, test plans, and trading reports.

• Extract and analyze data from Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads.

• Lead CRO enhancements on product pages, checkout processes, and mobile experiences.

• Manage product launch playbooks from start to finish — including briefing, timing, channel sequencing, and post-launch evaluations.

• Enhance email and SMS lifecycle flows in Klaviyo to boost retention, AOV, and LTV.

• Step into operational tasks during urgent situations (creative fatigue, MER declines, stockouts, launches).

• Present monthly reports to the founder team covering MER trends, CAC/LTV trends, brand search volume, creative insights, budget versus plan, and key achievements/challenges.

• Review and critically assess the media buyer's weekly performance reports.

• Maintain direct and proactive communication with the founder team.

⛳️ Requirements

• A minimum of 4 years as a Marketing Manager (or equivalent) in a DTC e-commerce setting that sells physical products.

• Hands-on experience with Shopify or Shopify Plus is essential.

• Direct marketing experience targeting the US market (experience in Australia is a significant advantage).

• Proven track record in managing an in-house team — focusing on full-time employees, not just freelancers or agencies.

• Comfortable leading a small team (3–6 people) while remaining actively involved.

• Proficient in Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads at a level that allows for reading, interpretation, and coaching.

• Strong grasp of MER, blended ROAS, CAC, LTV, AOV, and contribution profit.

• Experience in email/SMS lifecycle marketing, CRO, and creative testing methodologies.

• Excellent proficiency in written and spoken English.

• What We Are Not Looking For:

• Solely media buyers (as we already have one — we need their manager).

• Agency owners or consultants aiming to add LIAB as another client.

• Strategy-only managers who do not engage in hands-on work.

• Marketplace specialists (Amazon, Shopee, Lazada, TikTok Shop) lacking robust Shopify DTC experience.

• Service, SaaS, or B2B marketers without experience in physical product DTC.

• Candidates who require constant guidance or encounter difficulties with changing priorities.

🏝️ Benefits

• Full-time, remote position.

• AEST working hours (Brisbane time), approximately 9am–5pm.

• Direct collaboration with the team based in the Philippines.

• Salary based on experience.

• The following benefits will be available after completing the **6-month probation period:**

• Bi-annual bonus.

• Paid leave and annual vacation leave.

• Performance Bonus.

• Direct oversight of marketing strategy across two expanding markets.

• Opportunity to work with a dedicated, fast-paced team building a category leader in the vanlife industry.

• Culture of radical transparency and direct feedback.

• Emphasis on action orientation and ownership.

• Comfort with shifting priorities every 2–3 months.

• Ability to balance big-picture thinking with organized execution.

• We seek builders, not waiters.