E-Commerce, Digital Growth Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and implement Crazy Mountain’s digital expansion strategy.

• Oversee daily technical operations for scalable growth initiatives.

• Work alongside the Creative team to create digital content including ads, banners, emails, social media assets, and campaigns.

• Take ownership of customer acquisition and retention strategies, which encompass email/SMS marketing, segmentation, retention flows, and loyalty programs.

• Direct digital reporting through dashboards and KPIs, such as CAC, ROAS, retention rates, LTV, and conversion metrics.

• Design and execute loyalty programs, subscription services, and tailored customer experiences.

• Manage the company’s website and online store, covering both front-end and back-end functionalities.

• Construct, update, and enhance website pages and content.

• Oversee site integrations with systems such as ERP, CRM, fulfillment, subscription tools, and third-party applications.

• Continuously refine site performance and user experience.

• Serve as the primary contact for customer experience and direct-to-consumer order management functions.

• Manage third-party logistics partners for order fulfillment and ensure SLA compliance in coordination with Operations.

⛳️ Requirements

• Practical experience in Shopify administration and development.

• Previous responsibility for direct-to-consumer (DTC) and e-commerce strategies.

• Strong skills in copywriting, design, and development.

• Experience managing multiple Shopify portals (e.g., DTC, B2B).

• Familiarity with Klaviyo.

• Proficient in Google Analytics.

• Comfortable in a customer service-oriented role.

• Adaptable to a startup environment—hands-on, resourceful, proactive, and collaborative.

• A plus: Experience in regulated consumer packaged goods (CPG) categories.

• A plus: Background working with third-party marketing service providers.

• A plus: Knowledge of digital asset management systems.

🏝️ Benefits

• Current system licensing and platform agreements.

• Sales and e-commerce compliance with relevant agreements.

• Adherence to shipping regulations and data privacy laws.