DTC Website Performance, CRO Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Perform thorough CRO audits to pinpoint user friction, conversion obstacles, and revenue enhancement opportunities.

• Strategize, prioritize, and implement A/B tests across homepages, product detail pages (PDPs), collection pages, landing pages, and checkout processes.

• Examine customer behavior utilizing heatmaps, session recordings, funnel analysis, and behavioral analytics tools.

• Formulate hypotheses grounded in quantitative and qualitative data, validating them through structured experimentation.

• Present clear optimization recommendations backed by data and anticipated business impact.

• Provide wireframes, mockups, and implementation guidance for designers and developers.

• Oversee and enhance website speed, Core Web Vitals, and overall site performance for all assigned client accounts.

• Ensure websites adhere to performance benchmarks while providing a smooth user experience.

• Coordinate and manage quality assurance (QA) processes prior to launches, deployments, and website updates.

• Oversee GA4 implementation, ensuring tracking precision and reporting across client websites.

• Analyze Shopify and GA4 data to uncover opportunities, trends, and performance deficiencies.

⛳️ Requirements

• Minimum 3 years of experience in CRO, website performance, UX optimization, or DTC e-commerce.

• Strong practical experience with Shopify, including product pages, themes, site architecture, and conversion optimization.

• Advanced expertise in Google Analytics 4 (GA4).

• Familiarity with Hotjar, Microsoft Clarity, or comparable behavioral analytics platforms.

• Proven track record in executing A/B tests and translating outcomes into quantifiable business results.

• Solid understanding of conversion funnels, user behavior, and customer journey optimization.

• Experience in managing multiple client accounts or projects concurrently.

• Exceptional analytical, problem-solving, and communication skills.

• Agency experience or experience supporting multiple brands is strongly preferred.

• A dual-monitor setup is essential (at least 8GB of RAM).

• Minimum internet speed of 25 MBPS required.

🏝️ Benefits

• 40 hours a week, 8 hours a day.

• Competitive salary base.

• Permanent work-from-home setup.

• Unlimited FREE access to MAG School courses and SOP Library!

• Work schedule follows EST (Monday-Friday only).

• Opportunities for professional development and career advancement.