Conversion Rate Optimization Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the daily execution of our web experimentation program.

• Evaluate heatmaps, session recordings, FullStory, and GA4 to pinpoint friction points, drop-off trends, and conversion opportunities throughout the site.

• Document behavioral insights and convert them into clear, prioritized observations that drive test ideas, UX enhancements, and design choices.

• Develop data-driven test concepts and compose structured hypotheses that distinctly outline the issue, proposed modifications, and anticipated results.

• Collaborate with the Manager to ensure alignment of the test backlog with the CRO strategy and business objectives.

• Track previous experiments to leverage learnings and prevent redundancy.

• Manage and uphold the monthly testing roadmap, ensuring it remains accurate and prioritized.

• Oversee each test throughout the entire pipeline - including briefing, Asana ticket creation, design coordination, developer handoff, quality assurance, launch, and monitoring.

• Maintain comprehensive documentation and ticket organization to ensure stakeholders have consistent visibility into test progress.

• Set up all experiments in Webflow Optimize, covering audience segmentation, traffic distribution, goal tracking, and variant logic.

• Conduct pre-launch quality assurance across various devices and browsers, confirming tracking, rendering, and experiment logic.

• Monitor active tests for data integrity and alert the Manager to any anomalies or early indicators.

• Act as the team's primary expert on Webflow Optimize, fully understanding its capabilities and best practices.

• Keep abreast of platform updates and proactively seek ways to conduct more advanced experiments.

• Produce a comprehensive post-test report for each experiment - detailing results, statistical significance, segment analysis, and a definitive win/loss/inconclusive conclusion.

• Maintain the CRO testing deck as a well-organized, current knowledge repository for the broader company to reference.

• Collaborate with the Manager on site-wide KPI tracking and contribute to monthly and quarterly performance reporting.

⛳️ Requirements

• 2-4 years of experience in CRO, digital marketing, UX research, or web analytics.

• Practical experience in setting up and managing A/B tests within an experimentation platform (Webflow Optimize, Optimizely, VWO, or similar).

• Proficient in behavioral analytics tools (FullStory, Hotjar, or equivalent) and comfortable with heatmaps and session recordings.

• Familiarity with GA4 for funnel analysis and performance monitoring.

• Excellent written communication skills - capable of drafting clear hypotheses, experiment briefs, and post-test reports.

• Highly organized and process-oriented, with a background in managing multiple projects or workstreams concurrently.

• Analytical thinker with the ability to interpret experimental data and translate it into actionable insights.

• Experience working within a B2B SaaS or enterprise marketing environment.

🏝️ Benefits

• Restricted Stock Units (RSUs).

• Employee Stock Purchase Plan (ESPP).

• Flexible time off.

• Paid company holidays and paid sick leave.

• Gender-neutral parental leave.

• Grandparent leave.

• Medical, dental, and vision insurance.

• 401(k) retirement plan with company matching.

• Life and disability insurance.

• Health and dependent care FSA.

• Voluntary benefits (hospital, accident, critical illness).

• Employee Assistance Program (EAP).

• ARAG pre-paid legal services.

• Nationwide pet insurance.

• Cancer Care program.

• Global business travel medical insurance.

• Home office allowance.

• Mobile phone reimbursement.

• Wellness coaching.

• Wellness/gym reimbursement.

• Fertility assistance.

• Adoption & surrogacy reimbursement.