DTC E-commerce Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Take charge of the daily management and enhancement of the Shopify website.

• Ensure that product pages, collections, navigation, landing pages, and promotions are accurate and optimized.

• Oversee site updates, campaign launches, product revisions, merchandising changes, and website enhancements.

• Act as the internal ecommerce expert for a well-organized, high-performing, conversion-focused website.

• Lead conversion rate optimization (CRO) initiatives across product pages, landing pages, checkout processes, offers, upsells, subscriptions, and user experience.

• Identify friction points in the customer journey and suggest improvements.

• Conduct, manage, and analyze A/B tests to enhance conversion rates, average order values, and revenue.

• Utilize customer behavior and analytics tools to spot optimization opportunities.

• Develop and enhance landing pages for Meta, Google, TikTok, and other paid media campaigns.

• Collaborate with growth marketing to align landing pages with advertising strategy, messaging, creative, and customer intent.

• Assist with promotional pages, offer testing, seasonal campaigns, and acquisition funnels.

• Audit and refine the ecommerce technology stack.

• Recommend and implement tools for CRO, analytics, tracking, subscriptions, reviews, upselling, and post-purchase processes.

• Work across platforms such as Shopify, Klaviyo, Microsoft Clarity, A/B testing, subscriptions, reviews, upselling, and tracking tools.

• Keep up-to-date with emerging ecommerce and AI-enabled technologies.

• Track and report on conversion rates, revenue, average order values, bounce rates, subscription metrics, landing page performance, and campaign conversion rates.

• Convert performance data into actionable recommendations for growth and leadership teams.

• Establish processes for assessing site performance and prioritizing optimization initiatives.

• Identify initiatives that drive results and reveal additional growth opportunities.

⛳️ Requirements

• Candidates must reside in LATAM, Africa, or Eastern Europe.

• Must be available to work from 9 AM to 5 PM EST / U.S. business hours aligned with the client’s time zone.

• 3 to 6+ years of experience in ecommerce management, preferably within a direct-to-consumer brand.

• Strong experience with Shopify is mandatory.

• Proven experience in leading or significantly supporting conversion rate optimization initiatives.

• Experience collaborating closely with growth marketing teams and managing paid media landing pages.

• Background in health, beauty, personal care, CPG, wellness, or subscription-based ecommerce is a plus.

• Comprehensive understanding of ecommerce best practices, CRO, UX, merchandising, and funnel optimization.

• Ability to independently balance execution and strategic ownership.

• Strong analytical skills with the capability to translate performance data into actionable insights.

• Excellent project management and cross-functional collaboration abilities.

• Comfortable evaluating tools, managing website updates, and communicating with developers or external vendors.

• Possess an AI-native mindset and curiosity about utilizing AI tools.

• Resume must be submitted in English and in PDF format.

• Must complete the application form and record a video demonstrating skills.

• The video must be submitted using the same email address provided in the application form.

🏝️ Benefits

• Long-term growth opportunities.

• Direct visibility and impact on revenue growth, website performance, and customer experience.

• Chance to collaborate closely with growth, creative, and leadership teams.