Donor Marketing Specialist

This is a fully remote position, open to applicants in Illinois, +1 more state.

📋 Description

• Develop and implement donor marketing strategies that enhance giving, retention, and reactivation.

• Create and oversee the annual donor marketing calendar, ensuring alignment with fundraising objectives.

• Discover opportunities to boost donor engagement through tailored, data-driven marketing efforts.

• Manage the execution of integrated donor marketing campaigns across various channels including email, direct mail, and other donor interactions, from planning to execution and analysis.

• Oversee campaign timelines and collaborate with both internal and external partners to achieve successful outcomes.

• Work alongside vendor partners to ensure effective project execution within designated timelines and budgets.

• Compose and refine donor-centric fundraising content for emails, letters, and donation web pages.

• Manage and enhance the content and structure of donation pages.

• Collaborate with data teams to enhance conversion rates and average donation amounts.

• Ensure that all donor communications are mission-driven, audience-centric, and consistent with our brand identity.

• Take responsibility for revenue performance related to general donors and assess campaign effectiveness.

• Analyze donor behavior and campaign data to enhance engagement, conversion, retention, and revenue.

• Conduct A/B testing and ongoing optimization to improve campaign outcomes and donor experiences.

• Uphold and exhibit Awana's cultural values in all internal and external communications and interactions.

• Participate in special projects, initiatives, and adapt to evolving ministry requirements.

• Welcome opportunities for professional growth to refine your skills and expertise.

⛳️ Requirements

• A Bachelor's degree in marketing, public relations, business, or a related field from an accredited institution is preferred but not mandatory.

• 3-5 years of experience in nonprofit marketing, digital communication, or fundraising is required.

• Strong project management skills are essential, preferably with experience in Asana.

• CRM experience is preferred, ideally within Salesforce.

• Demonstrated experience in executing email and direct mail fundraising campaigns.

• Excellent fundraising writing skills with a focus on conversion rates.

• Familiarity with donation pages and online giving forms is advantageous.

• Must be comfortable being accountable for revenue and performance metrics.

• Strong organizational abilities are necessary.

• Capability to work collaboratively and cross-functionally to maintain campaign momentum.

• Basic knowledge of fundraising data and reporting is important.

• Occasional local and out-of-town, overnight travel may be necessary.

• A general understanding of the Bible and the Christian Church in its diverse forms is preferred.

• Experience with Awana curriculum, resources, and solutions is a plus.

• A valid State driver’s license is required.

• Eligibility to work in the United States is essential; this position does not qualify for employment visa sponsorship.

• Must be a born-again Christian.

• Must have a personal relationship with Jesus Christ as Lord and Savior.

• Must be in agreement with the Awana Doctrinal Statement.

• Must actively participate in a local church community.

• Regular engagement with the Holy Bible as a guide and standard for living is expected.

🏝️ Benefits

• Health insurance

• 401(k) & Roth 401(k) retirement savings plans with employer match

• Paid family leave

• Generous paid vacation & holidays

• Adoption assistance

• College scholarship

• Employee wellness program