Director, Website Experience

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of developing the website strategy and roadmap by integrating customer research, analytics, business priorities, and stakeholder feedback.

• Evaluate website performance, customer behavior, and conversion funnels to uncover optimization possibilities.

• Create and uphold website personas, Ideal Customer Profiles (ICPs), customer journeys, and buying paths in collaboration with Product Marketing, Sales, Sales Enablement, Analytics, and Customer Success.

• Convert customer insights into website enhancements, including messaging, navigation, user experience (UX), personalization, forms, trust signals, and conversion strategies.

• Lead the website experimentation strategy, encompassing A/B testing, personalization, and continual optimization.

• Establish significant test hypotheses, prioritize experiments, assess results, and apply learnings to future advancements.

• Collaborate with Demand Generation and Marketing Automation to create website-integrated experiences such as retargeting, abandoned journey campaigns, and lifecycle email journeys.

• Work alongside Partnership Marketing to enhance partner landing pages and referral experiences.

• Oversee Technical SEO and website health, which includes Core Web Vitals, accessibility, international SEO, site performance, crawlability, and structured data.

• Collaborate with the SEO agency on on-page optimization and content SEO.

⛳️ Requirements

• A minimum of 8 years of experience in website strategy, digital experience, UX, conversion rate optimization (CRO), digital product management, digital marketing, or a related field.

• Proven track record of enhancing website conversion through customer research, analytics, experimentation, and user experience optimization.

• Experience in formulating website strategies and managing digital roadmaps.

• Familiarity with managing multilingual or international websites.

• Strong grasp of customer journey mapping, conversion funnels, and buyer behavior.

• Excellent analytical capabilities using GA4, PostHog, Salesforce reports, or similar analytics tools.

• Knowledge of technical website best practices, including Technical SEO, AI search optimization (AIO/GEO), website accessibility (ADA/WCAG), privacy and consent (GDPR), international websites, and Core Web Vitals.

• Exceptional communication, stakeholder management, and leadership abilities.

• Experience in leading and nurturing high-performing teams.

🏝️ Benefits

• Autonomy & Flexibility (Work in Any Way): Remote-first approach, allowing you to incorporate school runs and gym breaks into your schedule while maintaining a high standard of work.

• Bonding Leave: Enjoy paid time off to connect with your new family member.

• 2 Charitable Days: Contribute to the causes that matter to you.

• Reward & Recognition Program: Receive rewards for your achievements and for embodying our values.

• Corporate bonus/SIP: All Guardians qualify for our annual bonus scheme or sales incentive plan.

• Coworking Space: If you need to meet with a client, access administrative services, or simply want to work outside of home, we offer flexible workspace options based on location.