Director, Web Strategy – User Experience

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take ownership of the vision, strategy, budget, and comprehensive long-term digital roadmap aimed at achieving the organization's brand and financial growth objectives.

• Manage all facets of vendor relations for website development, which includes creating event management tools, customer/user forums, and eCommerce platforms.

• Formulate CRM program strategies and segmentation, overseeing execution that encompasses full-funnel lead generation and nurturing strategies for national B2C and B2B markets.

• Ensure a cohesive and consistent brand experience and messaging across all digital platforms.

• Develop strategic insights to enhance marketing strategies by evaluating performance metrics, including project and campaign analytics, brand metrics, web analytics, and overall ROI for digital marketing initiatives.

• Lead and oversee assigned direct reports to foster continuous improvements in the group's efficiency and effectiveness.

⛳️ Requirements

• Bachelor’s degree or an equivalent combination of education and relevant experience.

• Over 10 years of experience in marketing.

• A minimum of 5 years in supervisory, management, or leadership roles, showcasing an increase in responsibilities.

• Proficiency in digital channels, particularly web, eCommerce, Email/CRM, digital marketing, and the development of integrated marketing strategies.

• Capability to analyze complex data sets and generate insights, recommendations, action plans, and alternative solutions for improvements.

• Strong ability to meet deadlines and manage multiple tasks concurrently through effective prioritization and delegation.

🏝️ Benefits

• Competitive salaries.

• Comprehensive benefits package.

• Generous paid time off, including 25 holidays, vacation, and sick leave.

• A variety of professional development opportunities.