Director, US Strategy – Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate closely with the US Brand Lead to develop and enhance the overall brand strategy.

• Oversee the annual Brand Plan process, ensuring well-defined cross-functional strategic priorities, aligned objectives, and actionable execution plans.

• Work alongside the GIA team to create, refine, and validate brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projections.

• Conduct ongoing competitive readiness assessments, synthesizing insights into actionable strategic recommendations.

• Contribute to key Market Research initiatives in partnership with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy.

• Act as a key member of the US Brand Leadership Team.

• Manage the brand budget, including tracking expenditures, forecasting, and identifying risks and opportunities.

• Lead the Annual Operating Plan (AoP) process in collaboration with the Finance team.

• Ensure that financial investments align with brand strategy and ROI priorities.

• Provide ongoing financial transparency to the Brand Lead and Marketing leadership.

• Assist in creating strategic content for essential internal stakeholders for National and Regional Sales Meetings and forums for Executive Leadership teams.

• Convert complex strategies into clear, persuasive narratives suited for diverse audiences.

• Support additional ad hoc strategic analyses and presentations as requested by leadership.

• Collaborate closely with Promo, Patient Marketing, Digital, and CET to translate strategy into cohesive tactical plans.

• Ensure alignment of messaging, campaign priorities, and field enablement materials with the overarching brand strategy.

• Assist in the development of integrated marketing initiatives across Segmentation 2.0.

• Facilitate the execution of projects initiated by the Brand Lead or Executive leadership.

• Promote alignment across Marketing and cross-functional stakeholders to ensure disciplined execution.

• Present findings and recommendations to senior leadership with clear decision-making requests.

⛳️ Requirements

• A BA/BS degree is required; a Master's degree or higher is preferred.

• A BA/BS with 10+ years of overall experience and 7+ years of marketing experience, or an MA/MS/MBA with 7+ years of overall experience and 6+ years of marketing experience, or a PhD/PharmD with 5+ years of marketing experience.

• Over 10 years of experience in pharmaceutical marketing and/or healthcare-related commercial roles is preferred.

• A background in hematology or other highly competitive therapeutic categories is preferred.

• The ability to communicate effectively with Senior Leadership regarding key brand growth initiatives.

• Proven capability to lead without authority and influence cross-functional teams.

• Previous success in competitive preparedness and initiatives that shape the market.

• Proficient in integrating insights from customer research, analytics, and field feedback.

🏝️ Benefits

• Medical

• Dental

• Vision

• 401(k)

• FSA/HSA

• Life Insurance

• Paid Time Off

• Wellness