Director, Targeted Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete Pinpoint program, which includes strategy, operating model, campaign architecture, testing agenda, and performance enhancement.

• Collaborate closely with vendors and internal technology teams to influence the product roadmap and unlock new functionalities.

• Spearhead flagship launches, pilot programs, and high-profile campaigns that establish quality benchmarks.

• Expand Pinpoint from a pilot initiative to a sustainable program across various markets and specialties, including a self-service model for field teams alongside national campaigns.

• Promote the adoption of AI-driven capabilities (automation, agents, assisted workflows) to enhance personalized outreach while ensuring human judgment remains a priority.

• Take charge of identifying and prioritizing high-value target audiences by leveraging data, market insights, sales input, and AI-assisted signals.

• Convert growth objectives into audience segments (profession, life stage, geography, intent signals, affinity) and design testable campaigns with defined goals and success metrics.

• Make segmentation choices using imperfect data while balancing thoroughness, speed, and test-and-learn approaches. Continuously refine based on performance and feedback from the field.

• Collaborate with Specialty Marketing on campaign concepts and messaging strategies.

• Personally create and refine 1:1 outreach messaging for flagship campaigns.

• Utilize AI to expedite personalization and testing while upholding brand integrity, quality, and compliance standards.

• Develop templates, examples, and best practices that can be scaled across various markets and specialties.

• Manage the marketing-to-sales handoff process for targeted acquisition initiatives, ensuring that engagement translates into timely and confident client development actions.

• Work with Client Development, RevOps, and Operations to outline and document post-engagement playbooks, including roles, follow-up expectations, and conversion benchmarks.

• Ensure sales teams are equipped with clear context regarding campaign intent, audience rationale, messaging themes, and suggested next steps.

• Identify areas of conversion failure and collaborate with Client Development to proactively refine the operating model to enhance consistency and results.

• Serve as a hands-on mentor to local market teams and sales leaders on targeted acquisition and AI-enabled marketing strategies.

• Lead working sessions and live enablement activities (not just training presentations) to enhance execution quality across the organization.

• Oversee contractors tasked with campaign creation and execution. Establish workflows that integrate AI-assisted processes with clear accountability and quality control.

• Review and ensure the accuracy, consistency, and adherence to standards of outputs. Balance hands-on involvement with delegation as the program expands.

• Define and monitor metrics from outreach to meeting conversion and subsequent client impact.

• Compile results into actionable insights for leadership and field teams, utilizing performance data to refine audience strategy, messaging, and program investment.

⛳️ Requirements

• 8-12+ years of experience in growth marketing, digital acquisition, consulting, or program/product leadership, ideally having personally built and launched programs rather than merely advising on them.

• Extensive experience with 1:1 or account-based digital marketing; preference for outbound or sales-adjacent marketing.

• Proven ability to experiment with and embrace AI-powered marketing tools, automation, or agent-based workflows, demonstrating strong judgment regarding where AI is beneficial versus where human oversight is essential.

• Exceptional communication skills: Capable of drafting messaging, shaping narratives, and providing direct, constructive feedback.

• Highly organized, proactive, and adept at managing complex, ambiguous projects. A reliable partner to both senior leaders and field teams.

🏝️ Benefits

• Company Paid Basic Life & AD&D Insurance

• Company Paid Short-Term and Long-Term Disability Insurance

• Supplemental Life & AD&D; Short-Term Disability; Accident; Critical Illness; and Hospital Indemnity Insurance

• Three Cigna medical plans offerings, including two High Deductible Health Plans and a Traditional Co-Pay medical plan.

• Kaiser Medical plans available in California

• Health Savings Account (HSA) with company contributions if enrolled in either HDHP medical plan.

• Two comprehensive Dental Plans

• Vision Insurance Plan

• Dependent Care Savings Account for child and dependent care.

• 14 Company Paid Holidays, including a full week off at Thanksgiving.

• Generous paid time off program for vacation and sick leave

• Employee Assistance Plan

• Family Medical Leave

• Paid Parental Leave (8 weeks)

• Maternity benefits utilizing company-paid STD, any supplemental STD, plus Parental Leave (8 weeks) to support recovery, baby bonding, and family time.

• Adoption Assistance Reimbursement Program

• Company Paid Concierge Services for you and your loved ones for various caregiving needs, including support for aging parents and young children.

• 401(k) Retirement Plan with both Traditional and Roth options, featuring per pay period matching and an after-tax option.

• Pet Insurance