Director, Subscriber Growth Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the enterprise strategy and set priorities for subscriber acquisition through paid channels, email, onsite, and app to support growth and revenue goals.

• Convert business objectives, market trends, and audience insights into strategic initiatives that enhance conversion, acquisition effectiveness, and long-term subscriber value.

• Collaborate with Finance and Analytics to guide forecasting, investment priorities, and performance targets, ensuring resources are focused on the most impactful growth opportunities.

• Oversee the strategic management of paid media investments, including ROI, CPA, and return on ad spend (ROAS), ensuring disciplined budget distribution and ongoing optimization for profitable growth.

• Define the strategic methodology for onsite conversion, encompassing messaging frameworks, consumer journeys, and reducing friction across registration and subscription processes.

• Work alongside Product to shape the paywall and registration strategy, influencing testing priorities, offer structures, and pathway designs to enhance conversion and long-term value.

• Develop lifecycle growth strategies that transition audiences from anonymous to registered to paid, utilizing segmentation, behavioral signals, and personalization to boost conversion and retention potential.

• Direct the strategic application of Customer Data Platforms (CDP), messaging platforms, and automation tools to facilitate more relevant and scalable consumer experiences.

• Recognize opportunities to leverage predictive modeling and AI to enhance audience targeting, decision-making, and growth results.

• Create a strategic experimentation framework for subscriber growth across acquisition channels, ensuring that testing aligns with key business inquiries and decision-making needs.

• Establish the testing agenda across creative, messaging, offers, and user experience, using insights to drive roadmap priorities and growth strategies.

• Lead and mentor a team of Subscriber Growth Strategists, setting clear priorities and cultivating a culture of accountability, strategic thinking, and continual improvement.

• Engage cross-functional partners across Product, Analytics, Brand, Activation, and Editorial to align on shared priorities and promote enterprise subscriber growth objectives.

• Convey strategic direction, performance implications, and growth opportunities to senior leadership to foster alignment, visibility, and informed decision-making.

⛳️ Requirements

• Over 10 years of experience in digital marketing, growth marketing, or subscriber acquisition, ideally within a subscription-based or digital media environment.

• At least 4 years of experience in leading and developing high-performing teams.

• Demonstrated success in driving measurable growth through acquisition strategies, conversion optimization, and lifecycle marketing.

• In-depth knowledge of performance marketing, funnel dynamics, and essential subscription metrics (CVR, CPA, ROAS, LTV).

• Experience collaborating with Product to influence conversion experiences, registration processes, or paywall strategies.

• Strong analytical capabilities with proficiency in data and experimentation; familiar with tools such as Google Analytics, Looker, or Tableau.

• Practical experience with marketing technology platforms (CDPs, ESPs, paid media, testing tools).

• Comfortable operating at both strategic and tactical levels within a fast-paced, matrixed organization.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work arrangements to promote work-life balance.

• Collaborative and innovative work environment.