Director, Strategy

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Lead the strategic direction across enterprise accounts, from initial discovery to performance enhancement.

• Establish trusted relationships with senior clients, ensuring alignment of marketing strategies with commercial objectives.

• Drive the development of integrated strategies encompassing ABM, demand generation, brand, and lifecycle marketing.

• Identify and advocate for opportunities that promote innovation, insight-driven planning, and transformation.

• Create frameworks for audience and market intelligence to guide targeting, messaging, and channel strategies.

• Translate market and behavioral insights into clear, actionable strategic plans.

• Work collaboratively with analytics and media teams to define KPIs and measurement frameworks.

• Develop differentiated value propositions based on insights into audience, market, and competitive landscape.

• Partner with creative teams to bring value propositions to life across campaigns and sales enablement efforts.

• Design and manage ABM strategies for one-to-one, one-to-few, and one-to-many programs.

• Define Ideal Customer Profiles (ICPs), Target Account Lists (TALs), engagement strategies, and messaging approaches.

• Serve as a regional thought leader in ABM strategy, contributing to global ABM center of excellence initiatives.

• Create comprehensive marketing strategies that connect brand awareness, demand generation, and sales enablement.

• Develop programs that enhance pipeline development and strengthen customer engagement.

• Direct campaign planning through storytelling, content journeys, and channel alignment.

• Collaborate with cross-functional teams to provide cohesive and effective strategic solutions.

• Facilitate client workshops and strategic presentations to promote alignment and excellence.

• Mentor junior team members and contribute to the enhancement of strategic capabilities across the agency.

⛳️ Requirements

• Over 8 years of experience in B2B marketing, specifically within an agency or consultancy environment.

• At least 4 years of experience in team management.

• Proven ability to collaborate effectively with internal agency teams, external partners, and client teams to deliver top-notch marketing solutions.

🏝️ Benefits

• You’ll stretch your skills and shape your career through work that pushes boundaries and raises the bar.

• You’ll have access to world-class training and development.

• You’ll have the clarity and tools to deliver results that matter.

• Great results will be recognized and celebrated.

• You’ll work in an environment with teammates who have your back.

• You’ll receive competitive pay and benefits that recognize your impact and support you inside and outside of work.