Director, Software Product

This is a fully remote position, open to applicants in United States.

📋 Description

• Guide the marketing team's engagement in software product strategy, feature prioritization, and user experience choices.

• Act as the main point of contact for the IT/software development group, championing user requirements and business priorities.

• Establish and refine the product roadmap based on client feedback, competitive dynamics, and strategic objectives.

• Ensure that product development is in line with brand standards, user expectations, and market differentiation.

• Manage messaging, positioning, and promotion of Varsity Yearbook’s proprietary software solutions.

• Create go-to-market strategies for new software features and platform enhancements.

• Work alongside sales, customer experience, and creative teams on launch materials, videos, training guides, and email campaigns.

• Supervise customer-facing help content, which includes guides, videos, tutorials, and knowledge bases.

• Develop onboarding, adoption, and in-app guidance systems and processes.

• Collaborate with Field Marketing and Customer Experience teams to create scalable training resources and toolkits.

• Assess the effectiveness of customer resources and identify areas for content enhancement.

• Bridge marketing, IT, product, and customer-facing teams.

• Convert technical capabilities into benefit-oriented messaging for non-technical audiences.

• Spearhead internal communication plans and field-readiness initiatives for software launches.

• Oversee product marketing budgets, timelines, and vendor relationships.

• Lead and develop direct reports or contractors who support product marketing and enablement.

• Contribute to marketing leadership objectives and cross-functional workflows.

⛳️ Requirements

• Extensive experience in the yearbook industry and a solid understanding of user needs.

• Over 7 years of experience in product marketing or product management with a focus on software or technology tools.

• Strong grasp of B2B marketing, digital tools, and SaaS-style product development cycles.

• Demonstrated ability to manage cross-functional projects and translate technical concepts into engaging customer experiences.

• Outstanding written, visual, and verbal communication skills.

• Experience in education, publishing, or ed-tech markets is preferred.

• Comfortable working in a highly collaborative and fast-paced environment.

🏝️ Benefits

• Comprehensive Health Care Benefits

• HSA Employer Contribution/ FSA Opportunities

• Wellbeing Program

• 401(k) plan with company matching

• Company paid Life, AD&D, and Short-Term Disability

• Generous My Time Off & Paid Holidays

• Varsity Brands Ownership Program

• Employee Resource Groups

• Access to Financial Coaching and member-owned Credit Union

• St. Jude Partnership & Volunteer Opportunities

• Employee Perks including discounts on personal apparel and equipment!