Director, Social Media – Influencer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Mia’s organic social media strategy across platforms including Instagram, TikTok, Facebook, YouTube, and other emerging channels.

• Create tailored strategies for national, location-specific, and surgeon-focused accounts.

• Define content pillars, innovative concepts, recurring series, and platform-specific tactics.

• Maintain a distinct, culturally relevant, and unique brand voice.

• Utilize performance data and trends to pinpoint content, formats, and creators for scaling or adjustments.

• Lead and enhance Mia’s social media and influencer marketing team.

• Define roles, establish workflows, accountability structures, and performance expectations.

• Assist location-based teams while developing processes for planning, approvals, publishing, analytics, and account governance.

• Oversee the influencer marketing strategy, which includes creator selection, partnerships, compensation, deliverables, and performance metrics.

• Build and nurture relationships with influencers, creators, patient ambassadors, and strategic partners.

• Monitor influencer performance metrics such as engagement, leads, consultations, deposits, procedures, and ROI.

• Set KPIs and dashboards for assessing account, content, employee, location, surgeon, and campaign performance.

• Track metrics on reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.

• Convert social performance data into actionable recommendations and plans.

• Collaborate with CRM, paid media, sales, and analytics teams to enhance attribution and patient acquisition efforts.

• Identify high-performing organic content for potential scaling through paid media and other avenues.

• Work together with content production teams on creative priorities, briefs, and deliverables.

• Ensure that shoots produce versatile assets for use across social, paid media, email, SMS, and patient education.

• Strike a balance between professional production quality and authentic, platform-native content.

⛳️ Requirements

• A minimum of 7 years of experience in social media, influencer marketing, digital content, or brand marketing.

• At least 3 years of experience in people management.

• Demonstrated success in developing and implementing social strategies for consumer-facing brands.

• Profound knowledge of Instagram, TikTok, Facebook, YouTube, and emerging platforms.

• Strong understanding of influencer marketing, creator collaborations, and performance assessment.

• Preferred experience in managing multi-account or multi-location social settings.

• Exceptional creative judgment paired with analytical and performance-oriented decision-making skills.

• Familiarity with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar tools.

• Strong leadership, communication, organizational, and project management capabilities.

• Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually-focused consumer brand is preferred.

🏝️ Benefits

• Fully remote work arrangement.