Director, Social Media – Influencer Marketing

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take charge of Mia’s organic social strategy across platforms including Instagram, TikTok, Facebook, YouTube, and emerging avenues.

• Create tailored strategies for national, location-specific, and surgeon accounts.

• Define content pillars, innovative concepts, recurring series, and platform-specific tactics.

• Preserve a recognizable, culturally relevant, and distinct brand voice.

• Utilize performance data and trends to pinpoint content, formats, and creators for scaling or modification.

• Lead and cultivate Mia’s social media and influencer marketing team.

• Define roles, workflows, accountability, and performance expectations.

• Assist location-based teams and develop processes for planning, approvals, publishing, analytics, and account governance.

• Oversee the influencer marketing strategy, which includes creator selection, partnerships, compensation, deliverables, and performance metrics.

• Build relationships with influencers, creators, patient ambassadors, and strategic partners.

• Monitor influencer performance, engagement, leads, consultations, deposits, procedures, and ROI.

• Set KPIs and dashboards for account, content, employee, location, surgeon, and campaign performance.

• Track reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.

• Convert social performance data into actionable recommendations and plans.

• Collaborate with CRM, paid media, sales, and analytics teams to enhance attribution and patient acquisition.

• Identify high-performing organic content suitable for paid media and other marketing initiatives.

• Work with content production teams on creative priorities, briefs, and deliverables.

• Ensure that shoots produce reusable assets for social media, paid media, email, SMS, and patient education.

• Strike a balance between professional production quality and authentic, platform-native content.

⛳️ Requirements

• A minimum of 7 years of experience in social media, influencer marketing, digital content, or brand marketing.

• At least 3 years of experience in people management with a mid to large size team.

• Demonstrated experience in developing and implementing social strategies for consumer-facing brands.

• In-depth knowledge of Instagram, TikTok, Facebook, YouTube, and emerging platforms.

• Strong understanding of influencer marketing, creator partnerships, and performance measurement.

• Experience managing multi-account or multi-location social media environments is preferred.

• Excellent creative judgment paired with analytical and performance-driven decision-making skills.

• Proficiency in social media management and analytics tools such as Sprout Social, SocialPilot, Hootsuite, or similar platforms.

• Strong leadership, communication, organizational, and project management abilities.

• Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or other visually-driven consumer brands is preferred.

🏝️ Benefits

• Fully remote work arrangement.