Director, Social Media – Influencer Marketing

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take charge of Mia’s organic social media strategy across platforms including Instagram, TikTok, Facebook, YouTube, and other emerging channels.

• Create tailored strategies for national, local, and surgeon-specific accounts.

• Define content pillars, innovative concepts, recurring series, and platform-specific tactics.

• Ensure a distinct, culturally relevant, and unique brand voice is maintained.

• Leverage performance data and trends to pinpoint content, formats, and creators for scaling or modification.

• Lead and nurture Mia’s social media and influencer marketing team.

• Define roles, establish workflows, accountability measures, and performance expectations.

• Oversee social leaders and assist location-focused teams.

• Develop processes for content planning, approvals, publishing, analytics, and account governance.

• Manage the influencer marketing strategy, which includes creator selection, partnerships, compensation, deliverables, and performance benchmarks.

• Build connections with influencers, creators, patient ambassadors, and strategic partners.

• Monitor influencer performance, leads, consultations, deposits, procedures, and return on investment (ROI).

• Set KPIs and dashboards to assess account, content, employee, location, surgeon, and campaign success.

• Convert social performance insights into actionable recommendations and plans.

• Collaborate with CRM, paid media, sales, and analytics teams to enhance patient-acquisition attribution.

• Identify organic content that can be effectively scaled through paid media and other channels.

• Work with content production teams on creative priorities, briefs, and deliverables.

• Ensure shoots produce reusable assets for social media, paid media, email, SMS, and patient education.

• Strike a balance between high-quality professional production and authentic, platform-native content.

⛳️ Requirements

• Over 7 years of experience in social media, influencer marketing, digital content, or brand marketing.

• More than 3 years of experience in people management.

• Demonstrated success in developing and implementing social strategies for consumer-facing brands.

• Comprehensive knowledge of Instagram, TikTok, Facebook, YouTube, and emerging platforms.

• Strong expertise in influencer marketing, creator partnerships, and performance tracking.

• Experience in managing social environments across multiple accounts or locations is preferred.

• Excellent creative judgment paired with analytical and performance-oriented decision-making skills.

• Familiarity with social media management and analytics tools such as Sprout Social, SocialPilot, Hootsuite, or similar platforms.

• Exceptional leadership, communication, organizational, and project management abilities.

• Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or other visually oriented consumer brands is preferred.

🏝️ Benefits

• Fully remote work arrangement.