Director, Social Media – Influencer Marketing

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Take ownership of Mia’s organic social strategy across platforms including Instagram, TikTok, Facebook, YouTube, and emerging channels.

• Create tailored strategies for national, local, and surgeon-specific accounts.

• Develop content pillars, innovative concepts, recurring series, and platform-specific approaches.

• Uphold a recognizable, culturally relevant, and distinct brand voice.

• Utilize performance data and trends to identify content, formats, and creators for scaling or adjustments.

• Lead and cultivate Mia’s social media and influencer marketing team.

• Define roles, workflows, accountability, and performance benchmarks.

• Oversee social leaders and provide support to location-based teams.

• Create processes for content planning, approvals, publishing, analytics, and account governance.

• Manage influencer strategy, including creator selection, partnerships, compensation, deliverables, and performance metrics.

• Build relationships with influencers, creators, patient ambassadors, and strategic partners.

• Monitor influencer performance metrics such as engagement, leads, consultations, deposits, procedures, and ROI.

• Set KPIs and dashboards for account, content, employee, location, surgeon, and campaign performance.

• Track reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.

• Convert social performance data into actionable recommendations and plans.

• Collaborate with CRM, paid media, sales, and analytics teams to enhance patient-acquisition attribution.

• Identify high-performing organic content for paid media and other marketing initiatives.

• Work with content production teams on creative priorities, briefs, and deliverables.

• Ensure that shoots produce reusable assets for social media, paid media, email, SMS, and patient education.

⛳️ Requirements

• A minimum of 7 years of experience in social media, influencer marketing, digital content, or brand marketing.

• At least 3 years of experience in people management.

• Demonstrated success in developing and implementing social strategies for consumer-facing brands.

• In-depth knowledge of Instagram, TikTok, Facebook, YouTube, and emerging platforms.

• Strong expertise in influencer marketing, creator partnerships, and performance evaluation.

• Experience managing social media across multiple accounts or locations is preferred.

• Excellent creative judgment paired with analytical and performance-oriented decision-making skills.

• Familiarity with social media management and analytics tools like Sprout Social, SocialPilot, Hootsuite, or similar.

• Exceptional leadership, communication, organizational, and project management abilities.

• Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or other visually-oriented consumer brands is preferred.

🏝️ Benefits

• Fully remote work arrangement.