Director, SEO/GEO

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of Fora’s comprehensive organic search strategy encompassing technical SEO, site architecture, on-page optimization, and content strategy, with objectives linked to traffic growth, advisor acquisition, bookings, and overall business performance.

• Spearhead Fora’s generative engine optimization strategy by guaranteeing that content, destination expertise, and advisor knowledge are organized and effectively presented across AI-driven discovery platforms, including ChatGPT, Perplexity, Google AI Overviews, Gemini, and other emerging search experiences.

• Collaborate with Engineering to perform technical SEO audits and enhance crawlability, indexation, structured data, Core Web Vitals, site performance, and overall search health.

• Create keyword, topic, and entity strategies that reflect contemporary search behaviors, including conversational, intent-driven, and long-tail queries.

• Work alongside Content to develop content briefs and optimization strategies that perform well across both traditional search engines and AI-generated answers.

• Design measurement frameworks that monitor visibility across search engines and AI platforms, constructing reports that link organic performance to advisor growth, bookings, and significant business outcomes.

• Develop AI agents, scripts, and automated workflows that enhance research, technical auditing, content optimization, citation monitoring, and reporting.

• Consistently assess emerging search technologies, algorithm modifications, and AI platform behaviors, swiftly testing new methods and converting insights into actionable strategies.

• Manage relationships with SEO and GEO agencies, vendors, and contractors to extend execution when suitable.

• Collaborate with Analytics and Finance to assess program performance, project impact, evaluate return on investment, and correlate SEO investment with primary business metrics.

• Work cross-functionally to ensure SEO and GEO are integral to how Fora develops, launches, and optimizes products and content.

⛳️ Requirements

• A minimum of seven years of experience leading SEO strategy and fostering organic growth for a consumer, marketplace, or technology organization.

• In-depth technical knowledge of SEO, including crawling, indexation, site architecture, structured data, schema markup, and Core Web Vitals.

• Practical experience in writing scripts, building AI agents, or integrating APIs and automation tools to enhance SEO workflows and operational efficiency.

• Experience in formulating strategies for AI-powered search, generative engine optimization, answer engine optimization, or visibility in large language models.

• Strong proficiency with Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, and AI platforms such as ChatGPT and Claude.

• Proven ability to swiftly learn new technologies, experiment with emerging tools, and translate insights into scalable solutions.

• A history of leveraging data to prioritize roadmaps, evaluate impact, and achieve meaningful business results.

• Experience in effective collaboration with Engineering, Product, Content, Brand, Analytics, Marketing, and other cross-functional stakeholders.

• Capability to work independently, proactively identify opportunities, and execute tasks with a high level of ownership.

• Strongly Preferred: Experience in travel, marketplaces, creator platforms, or other two-sided businesses.

• Experience managing external agencies, consultants, or contractors.

• A keen interest in the future of search, AI-driven discovery, and the evolving methods travelers utilize for researching, planning, and booking travel.

🏝️ Benefits

• Unlimited vacation

• Health Insurance (including an option fully covered by Fora HQ)

• Dental & Vision Insurance

• Wellhub Memberships

• 401k plan with company match

• Commuter Benefits

• Supplemental Life Insurance

• Stock Options