Director, Search & Social Performance

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of organic visibility across all platforms where patients and providers seek information.

• Develop and implement an answer engine optimization (AEO) strategy that establishes Empower as the go-to authority.

• Create a scalable search framework encompassing on-page, off-page, and technical aspects.

• Design a paid media strategy across search, social, programmatic, and AI-native platforms.

• Manage multi-million-dollar paid budgets with comprehensive ROI responsibility.

• Develop an AI-enhanced creative testing system that produces and implements ad variations at scale.

• Oversee paid social strategy and execution on platforms including Meta, TikTok, YouTube, LinkedIn, Pinterest, and other emerging channels.

• Convert multi-channel performance metrics into executive-level insights that link digital efforts to revenue, CAC, and LTV.

• Design and enhance a multi-touch attribution model that accurately reflects the contribution of various channels throughout a complex customer journey.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, or a related field is required; an MBA is preferred.

• A minimum of 8 years in digital marketing, including at least 4 years in a director-level position responsible for organic, paid, and search strategies.

• Proven experience managing multi-million-dollar paid media budgets with accountability for CAC, ROAS, and revenue impact.

• A demonstrated history of utilizing AI tools to enhance performance and scale channel output.

• Direct experience in scaling marketing infrastructure during a high-growth phase in a DTC health, pharma, or high-growth B2B setting; familiarity with regulated industries and 503A/503B standards is a significant advantage.

• Strong executive presence and communication abilities to lead high-performing teams, influence C-suite stakeholders, and translate intricate performance data into clear, impactful strategic narratives.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Paid time off.

• 401(k) matching.

• Wellness perks.

• IV therapy.

• Compounded medications.