Director, Retention Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the post-purchase customer experience

• Spearhead customized “white-glove” initiatives for premier global enterprise clients

• Create high-touch executive engagement and tailored In Real Life (IRL) experiences

• Develop and enhance automated lifecycle journeys for mid-to-long tail customers

• Optimize Customer Lifetime Value through data-driven retention strategies

• Recognize expansion and cross-sell opportunities at scale

• Lead CRM implementation strategy and utilize advanced segmentation for personalized communication

• Foster a customer community via a dedicated forum and localized events

• Analyze customer health and churn factors

• Initiate win-back campaigns and proactive health-scoring

• Collaborate with Sales, Product, and Research teams

• Ensure customer feedback shapes the wider product roadmap

⛳️ Requirements

• 8–12+ years of experience in marketing

• Strong focus on Retention, CRM, or Account-Based Marketing (ABM) within a global, complex organization

• Demonstrated success in managing high-touch “white-glove” accounts and high-volume automated retention initiatives

• Extensive experience with modern go-to-market stacks, including CRM platforms like Salesforce, marketing automation, and community platforms

• Capability to influence C-suite stakeholders and guide cross-functional teams in a matrixed environment

• Bachelor’s or Master’s degree in Business, Marketing, or a related field

🏝️ Benefits

• Comprehensive health and wellness plans

• 401(k) with a Nielsen company match

• Generous paid time off policy

• Company-provided vehicle (depending on the role)

• Discretionary incentive/bonus eligibility (depending on the role)

• Potential eligibility for bonuses, equity, or other incentives