Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of product launches from start to finish across various product lines, encompassing positioning, messaging, release communications, enablement, and cross-functional collaboration.

• Transform the product roadmap into compelling market narratives and coordinate channels, campaigns, and launch events.

• Evaluate launch performance, adoption rates, win rates, and funnel impact to inform prioritization and investment choices.

• Establish leading and lagging indicators for product marketing and ensure accountability within the team.

• Drive product, growth, brand, and engineering teams towards enhanced craftsmanship, prioritization, and speed.

• Oversee and mentor a specialized team of product marketers with varying levels of product and go-to-market experience.

• Create frameworks, templates, messaging structures, and a source-of-truth context for team and AI-agent self-service.

• Craft innovative positioning, narratives, and launch strategies that attract market attention.

⛳️ Requirements

• Extensive experience in product marketing within the B2B SaaS sector.

• Proven track record of launches that result in measurable adoption, pipeline growth, or increased market share.

• Ideally, experience in fast-paced, multi-product environments.

• Expertise in developing launch systems and go-to-market strategies.

• Proficient in data analysis using tools such as Looker, Amplitude, and spreadsheets.

• Capability to convert analysis into actionable business and marketing decisions.

• Strong leadership skills with experience managing marketers at various maturity levels.

• Ability to influence stakeholders in product, growth, brand, and engineering.

• Proficient in systems thinking and adept at leveraging AI agents and automation to scale teams.

• A creative, assertive, and proactive mindset.

• Exceptional writing and communication abilities.

🏝️ Benefits

• Competitive base salary aligned with role and experience.

• Opportunities for bonuses, commissions, and equity participation.

• Comprehensive benefits available at engine.com/culture.

• Option for a fully remote work environment.

• Provision of necessary equipment and resources to ensure success.

• Perks and benefits may vary depending on employment type and location.