Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement comprehensive global go-to-market strategies for products, features, and AI-enhanced offerings.

• Oversee segmentation, targeting, positioning, and pricing strategies for key buyer personas.

• Collaborate with Product and Sales teams to align roadmap priorities with market opportunities and revenue implications.

• Convert intricate eDiscovery workflows into clear and persuasive value propositions.

• Create unique messaging frameworks that effectively communicate business impacts, including efficiency gains, cost savings, and risk reduction.

• Maintain consistency and scalability across all marketing and sales channels while actively participating in key narratives and campaigns.

• Manage cross-functional planning and execution of product and feature launches on a global scale.

• Establish launch frameworks, timelines, and success criteria.

• Stimulate adoption through coordinated campaigns, training, and analysis of post-launch performance.

• Develop and contribute to impactful sales enablement initiatives, including essential assets such as battlecards, pitch decks, ROI tools, and demo narratives.

• Enhance win rates and deal velocity through effective positioning.

• Support strategic deals with customized messaging and direct engagement in significant opportunities.

• Track industry trends, including regulatory changes and AI adoption.

• Conduct competitive analyses to guide positioning strategies.

• Provide insights to Product, Sales, and leadership to shape strategy and decision-making processes.

• Represent KLDiscovery across various industry channels, including webinars, events, thought leadership initiatives, and strategic engagements.

• Serve as the voice of the customer to influence the roadmap and innovation processes.

• Build and lead a high-performing product marketing team.

• Set clear goals, KPIs, and accountability measures.

• Cultivate a data-driven, collaborative culture while leading by example through active involvement in key initiatives.

⛳️ Requirements

• 6-8+ years of experience in product marketing within SaaS, legal tech, or enterprise software sectors.

• Proven track record in leading global go-to-market strategies, positioning, and launches.

• Strong understanding of eDiscovery workflows and the EDRM framework.

• Experience in translating technical capabilities, including AI-driven solutions, into distinct and valuable customer benefits.

• Demonstrated ability to influence revenue outcomes through effective sales enablement, positioning, and storytelling skills.

• Proven experience using AI to enhance product marketing efforts.

• Experience collaborating across functions with Product, Sales, and Marketing teams, including senior stakeholders, to drive alignment.

• Experience in enterprise or global go-to-market environments.

• Preferred: Background in eDiscovery, litigation support, or compliance.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work environment with remote work options.

• Generous paid time off and holiday schedules.