Director, Product – Marketing Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the analytical thought leader for GMs, VPs of Product, and Marketing executives, influencing roadmaps and investment strategies through data insights.

• Represent the analytics team in cross-departmental discussions, converting technical results into executive-ready presentations and shaping decisions at the C-suite level.

• Maintain awareness of macro-level business sensitivities, such as how a 2.5pp change in retention affects quarterly and yearly revenue outcomes.

• Oversee retention analytics throughout the subscription lifecycle, including cohort design, churn window analysis, and prioritization of segment-level interventions (product type, prior WL experience, check-in engagement, dose adjustments).

• Establish key performance indicators, guardrail metrics, and dashboard structures to monitor real-time performance across membership and Rx subscription groups.

• Create experimental and observational analyses to uncover causal factors affecting retention and churn, translating insights into CRM, product, and clinical strategies.

• Collaborate with product and clinical teams to evaluate new features, treatment protocols, side-effect management, and check-in experiences, including snooze/save mechanics.

• Direct segmentation strategies based on user characteristics to maximize ROI on retention investments.

• Lead the transition from MTA to MTI (Multi-Touch Incrementality), encompassing MMM validation, incrementality test design (geo holdouts, go-dark tests), cross-category halo analysis, and calibration aligned with quarterly finance targets.

• Work alongside Marketing leadership to evaluate the efficiency of paid channels across SEM, Social, OTT TV, Podcast, and emerging platforms, understanding where MTI and MTA diverge and the reasons behind it.

• Inform media mix strategies by quantifying cross-category halo effects and identifying discrepancies in paid efficiency assumptions.

• Assist in A/B experiment design and analysis across CRM and marketing channels, including AI Decisioning trials.

• Lead and nurture a team of analysts, establishing standards for rigor, documentation, experimentation practices, and delivery quality.

• Collaborate with Data Platform Engineering to specify data model requirements, customer state snapshots, dosage/titration tables, and retention PDTs.

• Ensure that dashboards and self-serve tools are of high quality, well-documented, and actively utilized; promote Looker and GrowthBook adoption across product and marketing teams.

• Advocate for causal inference over correlation, actionable insights over descriptive reporting, and transparent communication of uncertainty.

• Manage FTE allocation among competing projects, reallocating resources in real-time to address high-priority inquiries.

⛳️ Requirements

• Over 12 years of experience in analytics, data science, or a related quantitative field; a minimum of 3 years in a senior or leadership position.

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Engineering, or a related discipline; an advanced degree is a plus.

• Proven experience leading analytics teams in a dynamic consumer product environment, preferably within subscription or DTC sectors.

• Extensive knowledge of experimental design, A/B testing, holdout groups, and causal inference methodologies.

• Significant experience with MMM and incrementality testing, along with the ability to navigate model discrepancies.

• Strong expertise in retention and subscription analytics, including cohort analysis, churn decomposition, and LTV modeling.

• Proficient in SQL and experienced with large-scale data warehouses (BigQuery, Snowflake, or similar).

• Familiarity with BI and experimentation platforms such as Looker, GrowthBook, or Tableau.

• Demonstrated ability to convey complex findings to non-technical executive audiences.

• Excellent organizational skills, capable of managing long-term projects while addressing urgent needs.

🏝️ Benefits

• Competitive salary and equity compensation for full-time positions.

• Unlimited paid time off (PTO), company holidays, and quarterly mental health days.

• Comprehensive health benefits, including medical, dental, vision, and parental leave.

• Employee Stock Purchase Program (ESPP).

• 401k benefits with employer matching contributions.

• Offsite team retreats.