Director, Payer Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and implement the payer marketing strategy while determining the brand positioning.

• Establish the payer marketing department from the ground up.

• Craft a compelling category narrative that resonates with plans, providers, and partners.

• Collaborate with product and payer/commercial teams to introduce new offerings.

• Transform clinical data into engaging narratives and actionable insights.

• Lead field marketing initiatives and support the enablement of commercial teams.

• Manage the execution of marketing activities, including conferences, events, and presentations.

⛳️ Requirements

• Over 10 years of experience in enterprise B2B product marketing.

• At least 5 years of experience in team management.

• Background in or related to health plans, value-based care, or intricate B2B healthcare settings.

• Skill in transforming narratives into commercial benefits.

• Demonstrated success in marketing that drives commercial results.

• Ability to navigate complexity and uncertainty with ease.

• Strong customer-centric approach.

🏝️ Benefits

• Health insurance coverage.

• Retirement savings plans.

• Significant ownership opportunities through equity participation.

• A comprehensive and competitive total rewards package.