Director, Paid Marketing – Subscriptions

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and expand a successful program for acquiring paid subscribers.

• Take ownership of KPI formulation, campaign strategy, budget management, resource distribution, and performance evaluation.

• Lead the strategic planning process, prioritize high-impact initiatives, and coordinate cross-functional teams.

• Ensure that marketing performance is assessed with a high level of accuracy.

• Create a break-even analysis that establishes a profitable Cost Per Acquisition (CPA).

• Plan comprehensive campaigns and obtain necessary approvals to promote profitable growth in paid subscribers.

• Design and implement rapid testing cycles to pinpoint and amplify effective strategies.

⛳️ Requirements

• A minimum of 10 years of professional experience.

• At least 4 years in a senior leadership position focused on driving profitable app subscription growth (preferably with over 1 million subscribers).

• Extensive strategic knowledge paired with a strong practical understanding of various marketing channels (e.g., app store advertisements, paid social media, mobile app networks).

• Demonstrated success in establishing paid app subscription acquisition programs from inception.

• Experience within a consumer-oriented tech company with a significant user base in the U.S. (ideally over 10 million monthly active users).

• Ability to develop talent, not just manage it.

• Strong skills in analytics and performance measurement.

• Exceptional communication abilities.

• Openness to utilizing AI and creating efficient workflows.

🏝️ Benefits

• Company-sponsored health benefits for employees located in the United States.

• Paid parental leave.

• Office setup support.

• Co-working allowances.