Director – Oncology Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate across various functions, including Product Management, Sales, and other teams, to create engaging product positioning, messaging, and support materials that connect with target audiences.

• Formulate and implement go-to-market strategies for new product launches and product improvements, working closely with Product, Sales, Marketing, and other cross-functional partners.

• Transform complex clinical products into clear and persuasive marketing materials, such as brochures, leave-behinds, trade show displays, advertisements, press releases, and other commercial assets.

• Perform thorough market research and competitive analysis to uncover customer needs, market trends, and competitive insights.

• Collaborate with healthcare professionals, Key Opinion Leaders (KOLs), patient advocacy groups, and other external stakeholders to enhance product adoption and loyalty.

• Work in close partnership with Sales, Medical Affairs, and Customer Service to ensure consistent messaging and exceptional commercial execution. Act as the primary product marketing resource for the field organization.

• Keep abreast of industry trends and introduce innovative product marketing best practices from the precision diagnostics industry and related fields.

⛳️ Requirements

• Over 10 years of Product Marketing experience with a strong history of developing and executing effective product marketing strategies in precision diagnostics, biotechnology, or healthcare.

• A Bachelor's degree is required; a BS or advanced degree in Biology or a related scientific field is preferred.

• Strong strategic thinking and analytical capabilities, with the ability to interpret complex clinical and market data and translate insights into compelling value propositions and commercial strategies.

• Comprehensive knowledge of product marketing principles, competitive analysis, and market research techniques.

• Experience in creating data-driven marketing content and commercial collateral.

• Exceptional communication and interpersonal skills, with the ability to influence cross-functional stakeholders and convey complex concepts clearly.

• Comfortable operating in a fast-paced, rapidly changing environment.

🏝️ Benefits

• Work alongside brilliant, kind, passionate, and dedicated colleagues in an empowering environment, all working towards a global vision that aims to use transformative molecular diagnostics to help millions of patients.

• An open and transparent culture that features weekly Town Hall meetings.

• The opportunity to indirectly or directly impact the lives of hundreds of thousands of patients.

• Multiple medical benefit options, with employee premiums fully covered for select plans and dependents covered up to 80%.

• Extremely generous Family Bonding Leave for eligible employees (16 weeks, paid at 100%).

• Supplemental fertility benefits coverage.

• A retirement savings program that includes a 4% Company match.

• Increased paid time off with longer tenure.

• Access to the latest and greatest hardware (laptop, lab equipment, facilities).

• Daily on-site lunches provided from top eateries.

• A variety of perks on campus, including a state-of-the-art gym and restaurant.

• Free on-site EV charging available (compatible with all EVs, including Tesla).