Director – Offline Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Underdog's offline media strategy, encompassing Linear TV, OTT/CTV, Radio/Audio, Out-of-Home, and future offline acquisition channels.

• Oversee a substantial media budget, with complete responsibility for efficiency, incrementality, and overall business impact.

• Discover new avenues to enhance acquisition through inventive media buying, emerging channels, partnerships, and innovative testing methodologies.

• Regularly refine media investments by reducing non-incremental expenditures and reallocating funds towards the most lucrative opportunities.

• Create progressively advanced local and regional media strategies to enhance targeting and operational efficiency.

• Direct agency strategy and performance, ensuring collaboration with top-tier partners and maintaining accountability to ambitious objectives.

• Collaborate closely with Creative, Brand, Paid Social, and Lifecycle Marketing to develop integrated campaigns that ensure consistent messaging across all channels.

• Advocate for creative testing within offline media, ensuring that creative strategy is utilized as a growth catalyst, rather than merely a production function.

• Establish KPIs and measurement frameworks for assessing offline marketing performance.

• Work alongside Data Science, Analytics, and Marketing Operations to enhance attribution, reporting infrastructure, and executive-level dashboards.

• Partner with executive leadership on company-wide growth initiatives, contributing to the formulation of broader acquisition, brand, and marketing strategies.

⛳️ Requirements

• Over 10 years of experience leading offline media strategy for a rapidly growing consumer company.

• In-depth knowledge of television, streaming/CTV, audio, radio, out-of-home, and broader offline media planning and buying.

• Proven experience managing substantial media budgets with a strong record of generating measurable customer acquisition.

• Highly analytical, with a solid grasp of attribution, incrementality testing, media mix modeling, and marketing measurement.

• Experience in developing or supervising brand/media measurement frameworks (e.g., brand lift studies, media delivery tracking) as a complement to direct-response attribution.

• Innovative thinker who encourages agencies and internal teams to explore new offline channels, formats, and dynamic/real-time creative instead of relying on standard placements.

• Comfortable navigating ambiguity, particularly with real-time, in-season flighting decisions that must adapt to team performance and demand signals without a clear forecast.

• Experienced in building new programs from the ground up and thriving in uncertain environments.

• Proven track record in managing agency relationships and maximizing the quality of work from external partners.

• Exceptional cross-functional collaborator capable of influencing without direct authority.

• Executive-level communicator adept at translating complex performance data into straightforward business recommendations.

• Proactive with a focus on action, experimentation, and continuous improvement.

🏝️ Benefits

• Unlimited PTO (we're very flexible except for the initial few weeks before and during the NFL season).

• 16 weeks of fully paid parental leave.

• Home office stipend.

• A connected virtual-first culture with a highly engaged distributed workforce.

• 5% 401k match, FSA, and company-paid health, dental, and vision plan options for employees and their dependents.