Director of TikTok

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and Lead the TikTok Division.

• Develop the business plan, service model, and pricing strategy for a comprehensive TikTok offering.

• Create the operational framework and implement best-in-class processes for content, media, and influencer initiatives.

• Serve as the internal TikTok thought leader, staying ahead of trends, algorithms, and platform innovations.

• Propel Growth & New Business.

• Collaborate with Sales to enhance TikTok offerings across our client portfolio.

• Spearhead go-to-market strategies that attract innovative, TikTok-first brands.

• Produce case studies, sales materials, and frameworks that distinguish us in the market.

• Foster & Elevate Client Success.

• Oversee and, when necessary, implement content strategies, paid campaigns, and community activations.

• Direct creative and influencer partnerships that yield tangible results.

• Monitor performance, derive insights, and continuously enhance ROI.

• Collaborate to Scale.

• Incorporate TikTok into broader client strategies with Creative, Growth, and Client Services teams.

• Work alongside Product, Operations, and Data teams to develop smarter, automated workflows and reporting tools.

• Optimize our technology ecosystem for faster, more intelligent growth.

• Lead, Motivate & Develop the Team.

• Recruit, train, and mentor TikTok creators, media strategists, and specialists.

• Cultivate a culture of creativity, accountability, and agility.

• Manage division-level P&L, forecasting, and growth objectives.

⛳️ Requirements

• 6+ years of experience in social media strategy, TikTok content leadership, performance marketing, or influencer program management.

• Technical & Strategic Proficiency: Must have the capability to not only establish a brand's initial presence on TikTok but also to implement frameworks for long-term growth and sustained ROI.

• Market Intelligence: Act as a subject matter expert on TikTok market trends, agency service offerings, and competitor insights to inform Envision Horizons’ service model.

• Proven Track Record: Demonstrated success in building TikTok programs, launching channel strategies, or scaling social media offerings.

• Platform Expertise: Strong understanding of TikTok’s creative ecosystem, trends, paid media platform, influencer marketplace, and analytics tools.

• Entrepreneurial Mindset: Ability to build something from "zero to one." Experience in or with agencies is preferred.

• Leadership & Communication: Excellent communication, client-facing, and presentation skills; ability to balance high-level strategy with hands-on execution.

🏝️ Benefits

• Competitive base salary and discretionary bonus, reflecting your results and ambition.

• Fully remote culture, with collaborative hubs in New York, Boston, Chicago, Denver, Salt Lake City, and Seattle; work from anywhere while connecting where opportunities grow.

• Comprehensive health, vision, and dental insurance with minimum company contribution, 401(k) match for future planning, and flexible PTO along with wellness days to support your personal and professional well-being.

• Career growth support, ongoing learning opportunities, 1:1 leadership coaching program, and structured mentorship opportunities.

• Engaging virtual team events and activities throughout the year.

• Partnership with Talkspace for complimentary mental health support.