Director of Strategic Marketing Initiatives

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead strategic, cross-functional projects on behalf of the CMO to enhance marketing effectiveness, customer experience, and overall business performance.

• Design, execute, and continually refine comprehensive business processes that span various functional teams.

• Establish governance, ownership, operational rhythms, success metrics, and accountability frameworks for initiatives.

• Utilize operational discipline, automation, and AI-driven methodologies to enhance speed, quality, scalability, and decision-making.

• Collaborate with Marketing, Sales, Product, Customer Success, Revenue Operations, and executive stakeholders to foster alignment and execution.

• Lead high-priority projects from inception to implementation, ensuring measurable business results.

• Create and enhance customer journeys from advertising to trial signup, onboarding, sales engagement, and opportunity progression.

• Identify obstacles in the funnel and enhance conversion rates using data, experimentation, automation, and AI.

• Develop scalable processes for analyst evaluations and manage content, executive reviews, timelines, and knowledge management.

• Establish processes for competitive intelligence and translate insights into sales enablement, messaging, product positioning, and executive communications.

• Assess marketing functions and propose improvements in planning, budgeting, advertising operations, SDR/BDR effectiveness, marketing operations, demand generation, lead management, funnel performance, and organizational workflows.

• Streamline processes, eliminate inefficiencies, enhance accountability, and leverage automation and AI.

⛳️ Requirements

• Over 10 years of experience in strategy, operations, consulting, marketing operations, revenue operations, product marketing, or similar leadership roles.

• Proven track record of leading complex, cross-functional initiatives involving multiple executive stakeholders.

• Strong comprehension of end-to-end business processes and experience in redesigning workflows for enhanced efficiency and business impact.

• Experience in optimizing customer acquisition journeys, especially those focused on self-service, product-led growth, or free trial experiences.

• Preferred: experience in enterprise B2B SaaS.

• Preferred: experience collaborating closely with Sales, Product, and Marketing teams.

• Preferred: background in management consulting or strategic operations.

• Preferred: experience executing automation, AI workflows, or process optimization initiatives.

• Preferred: familiarity with customer journey analytics, experimentation frameworks, and conversion optimization.

• Complete mandatory security and privacy literacy and awareness training during onboarding and annually thereafter.

• Review, comprehend, and comply with Information Security and Privacy Policies and Procedures.

🏝️ Benefits

• Security and privacy literacy and awareness training during onboarding and annually thereafter.

• A welcoming and positive work environment.

• Opportunities for growth and learning through challenging and rewarding work.

• Equal opportunity employment.