Director of Shopper Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the yearly shopper marketing strategy and calendar tailored by channel, customer, and season.

• Determine the allocation of trade and shopper funds to optimize trial, encourage repeat purchases, and foster loyalty.

• Establish the benchmark for excellence in RYZE's retail presence and ensure adherence at every interaction point.

• Gain expertise in retailer media platforms such as Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, among others, linking brand investments to in-store execution with quantifiable ROAS.

• Integrate retailer media into the complete shopper journey, from search to shelf, rather than treating it as an isolated strategy.

• Oversee the tools that enhance shelf presence: displays, POS, shippers, secondary placements, and branded fixtures.

• Guarantee RYZE's in-store presence reflects the same clarity and conviction as its online representation.

• Create customized programs for key retail partners that align RYZE's brand priorities with retailer initiatives.

• Collaborate within retailer planning timelines to develop programs that retailers find appealing rather than merely acceptable.

• Manage the shopper marketing budget judiciously, distinguishing between trade spending that builds brand equity and that which only generates temporary sales increases.

• Establish measurement frameworks, monitor ROI across channels, and make tough decisions regarding investment and divestment.

• Lead a small but expanding team along with external agency partners, maintaining a high standard for execution quality.

⛳️ Requirements

• A minimum of 8 years of progressive experience in Shopper Marketing, Retail Marketing, Trade Marketing, or Customer Marketing.

• Proven history of developing and implementing shopper marketing programs that drove retail growth, enhanced retailer partnerships, and produced measurable business outcomes.

• Experience in creating customer-specific initiatives, supporting line reviews, and formulating integrated shopper marketing strategies across various retail channels.

• Ability to convert consumer and shopper insights into initiatives that promote trial, increase velocity, and enhance loyalty.

• Proficiency in utilizing metrics such as ROAS, velocity, TPR performance, and loyalty data to assess performance and provide informed recommendations.

🏝️ Benefits

• Competitive base salary aligned with experience.

• Health, dental, and vision insurance coverage.

• 401(k) plan with company matching.

• Paid time off and company-recognized holidays.

• A remote-first work environment with flexible scheduling options.