Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the positioning and messaging for the neurodiversity product portfolio, ensuring clear communication across student, teacher, and administrator audiences.

• Cultivate and sustain a thorough understanding of the competitive landscape, buyer requirements, and the advancing assistive technology market.

• Define and communicate a unique value proposition that appeals to SENCOs, special education teachers, and district leaders.

• Collaborate with the Product team to shape roadmap priorities using market insights and customer feedback.

• Manage the launch process for new products and notable feature releases, including planning, messaging, timing, and cross-functional coordination.

• Ensure that launches are consistently executed across Commercial, Customer Success, Marketing, and Product, providing clear narratives and supporting materials.

• Create and maintain launch playbooks that the team can implement reliably and refine over time.

• Develop sales enablement resources, such as pitch decks, battlecards, case studies, and objection-handling guides to empower commercial teams.

• Collaborate with Customer Success to create onboarding narratives, renewal communications, and expansion stories grounded in product value.

• Provide market intelligence and competitive insights to assist Commercial and Finance teams in pricing and packaging discussions.

• Build and enhance buyer personas and customer journey maps to help GTM teams comprehend and engage their audiences effectively.

• Conduct win/loss analyses and transform customer feedback into actionable insights for Product, Commercial, and Customer Success teams.

• Advocate for the voice of the customer during internal planning cycles, ensuring that roadmap and GTM decisions reflect genuine educator and student needs.

• Keep abreast of trends in neurodiversity, special education policy, and assistive technology to identify opportunities and risks.

• Lead, mentor, and develop a team of 2 product marketers, establishing clear priorities and fostering a culture of craftsmanship, curiosity, and accountability.

• Set the standard for this contributing leadership role, producing high-quality work alongside your team rather than merely directing it.

• Foster a collaborative environment with Customer Success, Commercial, Marketing, Finance, and Product teams, acting as a trusted partner across all areas.

⛳️ Requirements

• A minimum of 7 years of experience in product marketing, with at least 2 years in a leadership or senior individual contributor position.

• Proven experience in marketing B2B software, preferably within EdTech, assistive technology, special education, or related sectors.

• A successful history of managing product positioning and launches for complex, multi-product portfolios, enabling GTM and commercial teams to effectively take them to market.

• Experience collaborating closely with sales, customer success, and product teams in a dynamic, cross-functional environment.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work environment with options for remote work.