Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define the strategy for positioning, launching, and expanding our product in the marketplace.

• Lead a skilled team dedicated to sales enablement, enhancing website conversion, promoting feature adoption, and establishing market positioning.

• Advance our product marketing initiatives to drive revenue growth, customer acquisition, and market dominance.

• Take ownership of our core messaging and unique value proposition, ensuring it resonates with all target audiences.

• Oversee continuous customer, market, and competitive research initiatives.

• Establish a standard for converting product features into solution-focused messaging.

• Manage the go-to-market strategy for significant product and feature launches.

• Develop a comprehensive sales playbook program that aligns with product capabilities and addresses customer challenges.

• Define and lead the analyst relations strategy to ensure participation in important evaluations.

• Collaborate with Growth Marketing and Web leadership to guarantee that product positioning is consistently represented across the website.

• Mentor and lead the Product Marketing team.

⛳️ Requirements

• Minimum of 8 years of experience in Product Marketing, including at least 2 years in a leadership capacity.

• Proven track record in a rapidly expanding B2B SaaS environment.

• Strong comprehension of Product-Led Growth (PLG) strategies, SaaS business models, and the product lifecycle.

• Demonstrated success in executing go-to-market strategies, engaging with analysts, and formulating pricing strategies.

• Outstanding communication abilities and a strong executive presence.

• Proficient in cross-functional collaboration and influencing stakeholders.

• Familiarity with tools such as Salesforce, Marketing Automation, G2, and Product Marketing Management platforms (e.g., Klue) is a plus.

• Exhibits AI literacy, with the capability to utilize AI tools to improve productivity, enhance decision-making, and elevate work quality while exercising sound judgment and critical thinking.

🏝️ Benefits

• Monthly stipend for remote work expenses (home internet, electricity).

• Initial home office equipment package provided (laptop, keyboard, monitor, etc.).

• Option for home office equipment upgrades (furniture, ear plugs, etc.) or membership to a local co-working space after onboarding.

• Sick leave benefits, parental leave, 25 days of annual leave, plus local national holidays.

• Personal development fund available for courses, books, conferences, and materials.

• Participation in the Virtual Stock Option Plan (VSOP).

• Annual international team-building trip along with quarterly and monthly online gatherings.

• As a fully remote company focused on work-life balance, enjoy flexible work schedules.

• Join an international team that values fun at work and collaborates effectively to achieve shared objectives.