Director of Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of revenue expansion on drinknello.com through various paid advertising platforms

• Oversee and enhance paid media initiatives across Meta, Google, TikTok, YouTube, and additional channels

• Manage the complete sales funnel, which includes listicles, advertisements, landing pages, and upselling strategies

• Collaborate with the performance creative lead on creative testing, messaging, and performance insights

• Contribute to the content strategy that fuels the paid marketing efforts and work closely with content creators and the performance creative lead

• Drive conversion rate optimization (CRO), conduct landing page experiments, and enhance website functionality

• Be responsible for attribution, reporting, forecasting, and budget management

• Report directly to the EVP of Marketing

• Work in partnership with media buyers, creative strategists, video editors, and the wider marketing team

⛳️ Requirements

• Minimum of 5 years in performance marketing with a focus on paid media, CRO, landing pages, and creative

• At least 2 years of experience in direct-to-consumer (DTC) products; experience in food and beverage or wellness sectors is advantageous

• Demonstrated history of scaling a subscription-based DTC brand with substantial advertising expenditures

• Proficient understanding of paid social metrics such as thumb stop, watch time, click-through rate (CTR), and cost per acquisition/return on ad spend (CPA/ROAS)

• Experience in managing user-generated content (UGC) creators, influencers, or affiliate content programs from start to finish

• Resourceful and proactive approach; capable of independently producing materials when quick turnaround is essential

• Knowledge of creative analytics tools like Motion or Atria

• Understanding of TikTok Shop’s affiliate ecosystem

• Strong project management skills using platforms like ClickUp; experience specific to ClickUp is preferred

• Familiarity with AI creative tools, including image/video generation, AI voiceover, and avatar video

🏝️ Benefits

• Bonus

• Equity

• Medical coverage

• Dental coverage

• Vision coverage

• Paid time off (PTO)

• Lifetime supply of product