Director of Performance Creative

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the creative roadmap for paid social media (primarily Meta and TikTok): developing concepts, hooks, scripts, and briefs for static, video, and user-generated content (UGC).

• Implement a systematic creative testing program — formulate hypotheses, quickly produce variants, analyze performance data, and focus on successful strategies.

• Manage our UGC and content creator pipeline: sourcing, briefing, and directing creators and affiliates to ensure their content delivers results for the brand.

• Contribute to the content strategy for organic social and TikTok Shop — determining what we post, what we promote, and how organic efforts support paid initiatives.

• Oversee creative reporting, providing a clear, shared understanding of what is effective, what is losing impact, and what should be created next.

⛳️ Requirements

• A minimum of 5 years in creative strategy, growth creativity, or content marketing — including at least 2 years working with direct-to-consumer (DTC) products (experience in food & beverage or wellness is advantageous).

• A demonstrated history of ad creatives that successfully scaled: you can cite specific concepts you developed along with their performance outcomes.

• Proficient in the essential paid social metrics — thumbstop, watch time, CTR, CPA/ROAS — and capable of allowing data to guide decisions over personal preference.

• Experienced in managing UGC creators, influencers, or affiliate content programs from start to finish.

• An adept writer and brief creator who can effectively direct editors, designers, and creators toward a clear objective.

• Possess an intuitive understanding of TikTok and Instagram — you can identify why something is effective before audience feedback confirms it.

• Resourceful and hands-on: willing to create content yourself when needed rather than solely delegating tasks.

• Familiar with creative analytics platforms (e.g., Motion) and TikTok Shop’s affiliate ecosystem.

• Strong project management skills on platforms such as ClickUp (ClickUp experience preferred).

• Experience utilizing AI creative tools (image/video generation, AI voiceover, avatar video).

🏝️ Benefits

• We strive to offer competitive compensation reflective of our size, stage, and market. For this position, in addition to a base salary, we provide bonuses, equity, and a benefits package that includes medical, dental, vision, and paid time off (PTO). Additionally, enjoy a lifetime supply of product!