Director of Partner Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the vision, strategy, and implementation of Cresta’s global partner marketing initiatives, establishing scalable programs that enhance partner-sourced and partner-influenced pipeline.

• Create and operationalize a partner marketing framework that accommodates various partner types, products, segments, and geographical regions.

• Formulate partnership-specific messaging frameworks, joint value propositions, and supporting materials that empower partners to effectively promote and sell joint solutions.

• Collaborate closely with partner enablement to design and manage enablement programs, content hubs, and self-service resources that foster partner success.

• Assess partner pipeline performance and analyze win/loss trends to pinpoint gaps, eliminate obstacles, and unlock new growth opportunities within the partner ecosystem.

• Offer a data-driven perspective to influence product roadmap priorities based on partner insights, deal intelligence, and market potential.

• Implement KPI frameworks, dashboards, and operating rhythms to evaluate partner marketing effectiveness and guide decision-making.

• Work alongside RevOps and IT to enhance CRM, PRM, and marketing automation processes that support partner activities at scale.

• Serve as a cross-functional leader and connector among sales, marketing, product, and partnerships to ensure cohesive go-to-market alignment.

⛳️ Requirements

• Over 8 years of experience in partner marketing within a SaaS or B2B technology environment.

• Proven track record of developing and scaling partner marketing initiatives that generate measurable pipeline and revenue impact.

• Strong comprehension of SaaS partner dynamics, including ISVs, SIs, GSIs, cloud marketplaces, and strategic alliances.

• Highly analytical, with extensive experience in pipeline metrics, attribution, ROI, and performance analysis.

• Exceptional executive-level communication skills with the capacity to influence senior stakeholders across various functions.

• Demonstrated capability to thrive in ambiguous settings, building from the ground up and scaling initiatives as the business expands.

• Coachable, resilient, and strongly driven to achieve results.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage with plans tailored for you and your family.

• Flexible PTO to allow you to take the time you need, whenever you need it.

• Paid parental leave for all new parents welcoming a child.

• Retirement savings plan to assist you in planning for the future.

• Remote work setup budget to help you establish a productive home office.

• Monthly wellness and communication stipend to keep you connected and balanced.

• In-office meal program and commuter benefits available for onsite employees.