Director of Paid Search, Performance Marketing Manager, Retail & E-commerce

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of the daily management of Google Ads accounts, including Search, PMax, Shopping, and YouTube.

• Develop and enhance account structure, campaigns, and asset groups.

• Oversee keyword strategy, search queries, and negative keyword lists.

• Track and optimize shopping feeds and campaign performance metrics.

• Manage bid strategies and budget pacing to achieve performance targets.

• Create ad copy and various creative iterations, obtaining final approvals as required.

• Monitor GA4 conversions and analyze any discrepancies.

• Work in collaboration with paid social teams to share cross-channel insights.

• Lead communication regarding paid search with clients via Slack, calls, and reporting.

• Engage in weekly calls to present performance updates.

⛳️ Requirements

• A minimum of 5 years of practical experience with Google Ads.

• Proven experience managing accounts with a monthly budget exceeding $100K.

• Extensive background in Search, Performance Max, and Shopping campaigns.

• Strong knowledge of keyword strategy, search query analysis, and negative keyword management.

• Proficient in bid strategies and budget pacing methodologies.

• Familiarity with GA4, including conversion tracking, audience segmentation, and reporting.

• Excellent written and verbal communication skills in English, suitable for client interactions.

• Previous experience working with clients from the US, UK, or AU.

• **Nice-to-Haves**

• Experience in direct-to-consumer (DTC) or e-commerce sectors, particularly in apparel or fashion.

• Knowledge of shopping feed optimization techniques.

• Understanding of Demand Generation and YouTube campaigns.

• Experience in cross-channel collaboration, including paid social and creative testing.

🏝️ Benefits

• Remote Work: Enjoy the flexibility to work from anywhere—our team is globally distributed, and we prioritize work-life balance.

• Growth Opportunities: As a vital contributor, you will have the opportunity to shape your role and advance with us.

• Innovative Culture: Join a passionate team dedicated to leveraging data to tackle challenges and achieve success in a rapidly changing market.