Director of Paid Acquisition

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of profitable subscriber growth across all paid channels, enhancing CAC efficiency, LTV/CAC improvements, and sustainable scalability.

• Develop and implement the paid acquisition strategy to meet ambitious growth objectives while enhancing cohort quality and plan mix.

• Lead and nurture a high-performing team with clear accountability and performance benchmarks.

• Incorporate AI into campaign optimization, creative testing, budget allocation, and forecasting to speed up learning velocity and enhance performance.

• Create a scalable, data-driven growth engine that continuously optimizes for long-term value.

• Establish a disciplined testing framework to discover and scale new channels, audience segments, and upper-funnel opportunities.

• Champion advanced incrementality testing and provide critical inputs into Marketing Mix Modeling (MMM) to validate the impact of spending and ensure maximum efficiency across substantial budgets.

• Collaborate with Product, Lifecycle, Analytics, SEO, and ASO teams to optimize the entire funnel, from acquisition to activation and retention.

• Align paid media strategies with core brand narratives to enhance reach, trust, and conversion.

• Develop scalable reporting, automation, and workflows that facilitate rapid, informed decision-making.

⛳️ Requirements

• Bachelor's degree in Business, Marketing, or a related discipline.

• Over 10 years of acquisition marketing experience for mobile applications and web platforms, with a successful track record of managing large-scale budgets effectively.

• Extensive knowledge of paid acquisition channels, along with experience in offline channels, brand media campaigns, and native advertising.

• A results-driven individual with a mindset geared towards relentless experimentation and broad exposure to both digital and traditional acquisition channels.

• Possess an unwavering attention to detail that drives significant results.

• A natural thinker who utilizes "first principles" and thrives in ambiguous environments.

• Strong analytical capabilities, including proficiency in Excel, analytics platforms, and advanced growth automation/bid management tools.

• Understanding of how paid signals affect organic rankings (SEO) and app store visibility (ASO).

• A passion for our mission and an understanding of how growth and acquisition align with our goal of prioritizing the financial wellbeing of our customers.

• At least 5 years of experience in people management.

• Proven ability to inspire, support, and develop team members to meet performance goals and advance their careers.

• Capability to align company vision and organizational objectives with team execution.

🏝️ Benefits

• Competitive salary and stock options.

• A comprehensive benefits package for you and your family.

• Flexible work location, hours, and paid time off.

• 401(k) matching.

• Monthly contributions to an Acorns account & a GoHenry account for your family.

• Resources for Mindfulness and Financial Wellness (Headspace and Addition Wealth).

• Acorns Career Development Program and Roots Leadership Program.

• Community week onsite gatherings and various virtual events.

• A talented and motivated team that deeply cares about one another, our mission, and our customers.

• A unique opportunity to help create a new world and tackle significant societal challenges.