Director of Media Buying

This is a fully remote position, open to applicants in Arizona, +27 more states.

📋 Description

• Act as the senior strategic authority across significant enterprise programmatic partnerships.

• Oversee annual, quarterly, and campaign-specific media planning to ensure alignment with client business goals.

• Offer executive-level guidance on audience strategy, channel selection, measurement frameworks, and budget distribution.

• Collaborate with Client Services leadership to enhance retention, growth, and overall client satisfaction.

• Manage escalations, performance evaluations, and strategic suggestions for high-priority accounts.

• Ensure programmatic strategies are integrated with wider marketing efforts.

• Develop and maintain best practices for programmatic planning across Display, Video, CTV, Audio, Native, and emerging channels.

• Assess and improve media plans, audience strategies, testing frameworks, and measurement techniques.

• Promote consistency in planning methodologies, forecasting, and performance assessments.

• Confirm that planning recommendations are based on data, business goals, and market opportunities.

• Function as a senior reviewer and quality assurance leader for major programmatic projects.

• Oversee the daily operational efficiency of the programmatic team.

• Enhance workflow efficiency, delivery consistency, quality standards, and process enhancements. Collaborate with department leadership on capacity planning, staffing recommendations, and resource distribution.

• Mentor and coach Associate Directors, Strategists, and Media Buyers.

• Facilitate onboarding, training, and development efforts to improve team capabilities.

• Ensure operational processes foster both client success and scalable growth.

• Identify new technologies, platforms, and opportunities that boost client performance.

• Work with executive leadership on developing programmatic offerings, positioning, and go-to-market strategies.

• Advocate for the adoption of new capabilities, measurement techniques, and planning methodologies.

• Act as a representative of the agency as a thought leader both internally and externally when suitable.

⛳️ Requirements

• Over 10 years of experience in digital media buying and programmatic advertising.

• More than 5 years of experience in leading teams, departments, or agency service lines.

• Extensive knowledge in managing multimillion-dollar media investments across programmatic channels.

• Proven ability to lead enterprise-level client relationships.

• Strong grasp of agency operations, resource management, and financial performance.

• Experience managing departmental budgets, forecasting, and achieving profitability goals.

• In-depth experience with Demand Side Platforms (StackAdapt, DV360, TTD, etc.), Ad Servers (Campaign Manager), Web Analytics (Google Analytics), and MTA/MMMs.

• Outstanding written and verbal communication and presentation skills.

• Exceptional time management and organizational abilities.

• Knowledge of remarketing and advanced targeting strategies, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-alike, predictive, etc.

🏝️ Benefits

• Remote Workplace. You can choose to work at our Boston office or remotely from any of the following states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA.

• Paid Time Off. Enjoy generous paid vacation benefits that increase each year you stay with us, 14 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.

• 401K + Match. Participate in a 401K plan with a 4% Safe Harbor employer match after one year of employment, along with financial literacy services through our retirement provider.

• Life Insurance Benefit. Receive complimentary coverage to provide peace of mind for your family.

• Short Term Disability Benefit. We ensure you're covered if you need to be out of work due to illness or injury.

• Healthcare. Select from several competitive healthcare plans for you and your family, with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to join the FSA program.

• Commuter Benefits. Allocate pre-tax funds towards your commuting expenses, saving up to 40% annually on transportation costs.

• Continuing Education. Gain access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities for attending national conferences and events.