Director of Marketing Strategy

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Spearhead the development of marketing strategies for a diverse portfolio of clients, primarily in B2B sectors, while occasionally working with consumer brands.

• Conduct weekly strategy meetings with clients and serve as the main strategic liaison for accounts.

• Convert business objectives into demand generation and marketing campaigns across various channels, including content, email marketing, paid media, and digital marketing.

• Evaluate deliverables from our team (such as content, campaigns, website work, etc.) to ensure they align with strategic goals and maintain high quality before reaching clients.

• Offer strategic guidance and feedback to internal specialists and contractors who are implementing marketing initiatives.

• Collaborate with our project coordinator to ensure that timelines and deliverables are adhered to efficiently.

• Assess campaign performance and suggest optimizations to enhance results.

• Discover growth opportunities within client accounts and propose new initiatives.

• Direct messaging, campaign strategies, and marketing priorities aligned with each client’s growth objectives.

⛳️ Requirements

• A minimum of 8 years of experience in marketing, preferably within B2B sectors such as technology, healthcare, SaaS, or professional services.

• Experience with consumer brands is advantageous.

• Proven track record in creating and refining lead generation and pipeline-driving marketing programs, including campaigns across channels like email, content marketing, paid media, and digital marketing.

• You have personally crafted marketing strategies and overseen campaigns from conception to execution, effectively translating business objectives into measurable marketing actions.

• Demonstrated experience in leading marketing teams, mentoring specialists, and reviewing deliverables to ensure strategic alignment and quality assurance.

• Comfortable engaging in discussions with executives, presenting strategies, and guiding clients through marketing choices.

• Ability to review deliverables and provide insightful strategic feedback to writers, designers, and campaign specialists.

• Proficient in utilizing marketing metrics and campaign performance data to refine campaigns and inform strategic decisions.

• Previous experience as a marketing leader or director within an agency setting is highly desirable.

• Must be available during standard business hours from 8 a.m. to 5 p.m. ET (including a one-hour lunch break), with some flexibility.

• This position also requires participation in periodic internal and client meetings via video conferencing.

🏝️ Benefits

• 100% employer-covered medical plan for employees

• 401(k) retirement plan

• Three weeks of paid vacation plus nine paid company holidays

• Six weeks of paid parental leave

• Birthday day off

• Volunteer day each year to support a cause you care about

• Additional PTO earned each year of tenure

• Remote-first work environment with flexible scheduling

• Ongoing learning and professional development support