Director of Marketing

This is a fully remote position, open to applicants in Illinois, +2 more states.

📋 Description

• Create and implement marketing strategies that align with the company's objectives and foster revenue growth.

• Collaborate with the Sales team to develop segmentation strategies that enhance targeting, engagement, and conversion across various channels.

• Oversee the execution of acquisition and retention initiatives, ensuring coherence across both digital and traditional channels.

• Aid in the development and consistency of Wurth Industry’s brand identity, voice, and positioning.

• Implement brand initiatives throughout campaigns, product lines, and customer interactions.

• Manage internal creative resources and external agency partnerships to produce effective marketing materials.

• Oversee paid media and search programs, optimizing performance to achieve revenue and ROI goals.

• Propel execution across digital platforms including email, promotions, and campaign activations.

• Support integrated marketing campaigns that unify demand generation, sales enablement, and customer engagement.

• Collaborate with Product, Sales, and Merchandising teams to ensure marketing plans align with commercial priorities.

• Work with the Finance department on budgeting, forecasting, and performance monitoring.

• Track marketing performance and key KPIs, making data-driven modifications to enhance results.

• Evaluate campaign effectiveness and customer insights to maximize marketing investments.

• Assist in reporting marketing contributions to revenue, margin, and customer growth.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, Technology, or a related field.

• A minimum of 6–8 years of progressive marketing experience, demonstrating success in driving growth through marketing initiatives in collaboration with sales.

• Over 5 years of experience in performance marketing, specifically in SEM and paid media strategy.

• Direct experience managing paid search budgets, preferably in an eCommerce setting.

• 3–5 years of experience in people leadership, with a demonstrated ability to manage and develop a team.

• Strong analytical capabilities with experience using platforms such as Google Analytics, Adobe Analytics, or equivalent tools.

• Exceptional collaboration and communication skills, with the ability to influence stakeholders across various functions.

🏝️ Benefits

• Health benefits and programs - including medical, vision, dental, life insurance, and more.

• Maternity/Paternity leave available after 1 year of service.

• Tuition Reimbursement eligibility after 1 year of service.

• Additional benefits including 401(k), short-term disability, and long-term disability.

• Paid Time Off, accrued per pay period, with an additional day earned for each year of service.

• 10 paid holidays.