Director of Marketing

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Collaborate with the sales and inside sales teams to synchronize campaigns with target accounts, coordinate lead follow-ups, and bolster the outbound sales efforts.

• Develop, implement, and evaluate a demand generation strategy that cultivates and nurtures qualified marketing leads, contributing to measurable pipeline and revenue growth.

• Create and execute multi-channel campaigns across web, email, paid media, content, social media, and events to generate and advance the pipeline.

• Design, execute, and assess the comprehensive strategic marketing plan in alignment with the organization's goals and objectives.

• Oversee the organization's brand and ensure that all communications consistently reflect the intended positioning and messaging.

• Organize and manage all relevant customer communications, including web, print, email, paid media, public relations, and social media.

• Produce marketing content and sales enablement tools, such as case studies, white papers, presentations, and product demonstrations, in collaboration with the sales team.

• Plan, manage, and evaluate the annual trade show strategy and budget alongside the sales team to generate qualified new contacts.

• Monitor, analyze, and report on the marketing department's contribution to leads, pipeline, and revenue, utilizing the results to refine future investments and expenditures.

• Project, manage, and track the annual marketing budget; provide a yearly spending overview and adjust the subsequent year's plan based on the previous year's outcomes.

• Manage vendor relationships and contracts for outsourced marketing services.

• Adhere to Solarity’s policies, procedures, and guidelines.

• May be tasked with performing other related duties as assigned.

⛳️ Requirements

• A minimum of 10 years of progressive marketing experience is required.

• B2B marketing experience in healthcare technology or healthcare services is essential.

• Preference for candidates with experience marketing complex solutions through a consultative sales approach.

• Familiarity with provider workflows, EHR ecosystems (Epic, Oracle Cerner), interoperability, or revenue cycle solutions is advantageous.

• Proven experience in building and managing demand generation programs that yield measurable leads, pipeline, and revenue.

• Strong leadership and collaborative abilities.

• Excellent skills in content creation and written communication.

• Exceptional verbal communication skills, with the capability to interface effectively with executive management and sales teams.

• Experience with marketing automation and CRM platforms (e.g., HubSpot), web/CMS, and marketing analytics.

• Familiarity with applying AI-enabled marketing tools to enhance efficiency and output.

• Ability to adapt swiftly to changing needs and dynamics.

• Proficient in organizing time and projects efficiently.

🏝️ Benefits

• Equal employment opportunity for all employees and applicants.

• Prohibition of discrimination of any type.