Director of Marketing

This is a fully remote position, open to applicants in Washington.

📋 Description

• Create the category narrative, positioning the product for both travelers and corporations, and establish Serko.ai as a prominent voice in an AI-driven landscape.

• Enhance the entire acquisition funnel and demand generation cycles. You will oversee performance efficiency (CAC, ROI) and manage a global performance agency and budget.

• Collaborate closely with Product and Data Science teams to reduce user friction, analyze behaviors, and expedite product-market fit.

• Develop multi-channel campaigns across paid, organic, and social media platforms, utilizing cutting-edge GenAI tools to enhance speed and personalization.

• Ensure Serko.ai is recognized as a credible authority in LLMs, AI search engines, and chat interfaces, while continuously optimizing landing pages and user experiences.

⛳️ Requirements

• Growth Engine Builder: Demonstrated experience in scaling a business from 0-to-1 or 1-to-10, with quantifiable success in acquisition, activation, and retention.

• Product-First Intuition: Strong comprehension of PLG models and a proven history of collaborating effectively with Product and Engineering teams.

• Data-Driven Strategist: Exceptionally analytical mindset capable of converting user behavior and performance data into actionable growth strategies.

• AI-Forward Thinker: Innate curiosity and knowledge of GenAI tools to enhance efficiency and drive innovation in contemporary marketing.

🏝️ Benefits

• A competitive base pay

• Medical Benefits

• Discretionary incentive plan based on individual and company performance

• Focus on development: Access to a learning & development platform and the opportunity for you to shape your career pathways

• Flexible work policy