Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and continuously enhance the Phagenyx value proposition, rooted in clinical evidence, health economic impact, and the unmet needs in post-stroke dysphagia, ensuring it resonates with clinical, operational, and economic buyer audiences.

• Create and maintain a cohesive messaging architecture tailored for all key customer segments, including neurologists, speech-language pathologists, stroke coordinators, neurocritical care intensivists, hospital administrators, and payers.

• Guarantee consistency and clarity in both internal and external communications across all commercial interactions.

• Convert complex clinical data (RCT outcomes, guideline recommendations, healthcare economic outcomes) into engaging and accessible commercial narratives.

• Direct brand positioning strategy and ensure all materials are reflective of the Phagenesis brand identity.

• Design and implement multi-channel demand generation programs aimed at acute care hospitals, comprehensive stroke centers, and neurology/critical care services to cultivate a qualified pipeline of prospective Phagenyx sites.

• Develop and manage digital and field-integrated campaigns that leverage clinical evidence, guideline adoption, and health economic data to increase awareness and inbound interest.

• Create segmentation models and target account frameworks that allow the field to efficiently prioritize and penetrate high-value accounts.

• Establish metrics and dashboards to monitor lead volume, source quality, and conversion rates; optimize programs based on performance data.

• Collaborate with sales leadership to align marketing-generated leads with territory execution priorities.

• Create commercial programs and content to facilitate movement through the sales funnel — from identifying initial clinical champions to gaining stakeholder alignment, hospital approval, and initiating patient treatment.

• Build and sustain a collection of objection-handling tools, economic value calculators, ROI models, and payer/reimbursement resources that alleviate friction at every stage of the deal cycle.

• Work with Therapy Development Specialists to pinpoint pipeline bottlenecks and devise targeted interventions — whether clinical education, administrative alignment tools, or materials for C-suite business cases.

• Oversee the creation of account-level business case frameworks that address the dysphagia cost burden, NTAP reimbursement, and hospital-specific ROI.

• Assist in proposal development, contract pathways, and formulary/approval processes in collaboration with the field team.

• Develop and maintain a top-tier suite of implementation and onboarding resources that support rapid, high-quality site activation, including program initiation, clinical training materials, patient selection tools, and ongoing program optimization content.

• Manage the commercial content that supports each phase of Phagenesis’s site integration model, ensuring that clinical teams, administrators, and champions are equipped to establish sustainable Phagenyx programs.

• Collaborate with clinical/medical affairs to develop evidence-based patient selection frameworks, protocols, and outcome tracking materials.

• Create resources that facilitate multi-service integration (neurology, stroke, critical care, rehabilitation) and promote the expansion of Phagenyx use within existing accounts.

• Develop quarterly business review frameworks and outcome reporting tools to help sites demonstrate program impact and support internal champions.

• Maintain a premier library of sales enablement tools, including pitch decks, clinical evidence summaries, competitive differentiation resources, and customer-facing materials.

• Lead the development of congress strategy, peer-to-peer programs, webinar content, and other commercial education events.

• Provide ongoing support to the Therapy Development Specialist team through field ride-alongs, content updates, and real-time competitive intelligence.

• Establish KOL relationships and advisory board programming in partnership with Medical Affairs.

• Manage the marketing calendar to ensure alignment between commercial programs and key commercial events (guideline launches, congress cycles, product milestones).

• Act as a strategic thought partner to the VP of Global Marketing and broader commercial leadership, offering market insights, competitive intelligence, and recommendations that inform growth strategy.

• Collaborate with Medical/Clinical Affairs to ensure that commercial programs are evidence-driven, compliant, and integrated with medical education initiatives.

• Keep track of the competitive landscape and maintain an up-to-date competitive intelligence framework; formulate response strategies as necessary.

• Manage the marketing budget diligently and with accountability; monitor expenditures against outcomes and optimize resource allocation.

• Ensure that all marketing materials comply with FDA regulations, legal requirements, and company quality systems.

⛳️ Requirements

• A Bachelor’s degree is required; an MBA or advanced business degree is highly preferred.

• More than 10 years of progressive marketing experience in the medical device sector with significant downstream/commercial marketing responsibilities.

• Proven success in demand generation, lead conversion, and pipeline acceleration within a direct sales model.

• Demonstrated ability to develop and implement messaging frameworks for complex, evidence-based therapies.

• Strong analytical skills; proficiency in CRM platforms (e.g., Salesforce), marketing automation tools (e.g., HubSpot), and commercial dashboards.

• In-depth understanding of the US hospital purchasing and approval processes involving clinical, administrative, and economic stakeholders.

• Experience working directly with field sales organizations in a commercial-stage medical device setting.

• Exceptional written and verbal communication skills; ability to convert clinical and scientific evidence into persuasive commercial content.

• Self-motivated, entrepreneurial, and highly organized — capable of managing multiple priorities in a fast-paced, resource-limited environment.

• Willingness to travel approximately 25–35% (for field visits, congresses, advisory boards, and customer events).

• Unquestioned integrity, ethics, and sound commercial judgment.

🏝️ Benefits

• Competitive base salary

• Performance bonus

• Equity participation

• Comprehensive benefits package, including health, dental, vision, and 401(k)

• Collaborative, science-driven culture with a flat organizational structure